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随着加密货币市场从 2022 年至 2023 年的低迷中复苏,开放网络 (TON) 正在成为潜在的强大力量
Crypto Briefing attended TOKEN 2049 in Singapore, meeting with executives from Bitget, a leading crypto exchange, to discuss the latest trends in the crypto market.
Crypto Briefing 参加了在新加坡举行的 TOKEN 2049,与领先的加密货币交易所 Bitget 的高管会面,讨论加密货币市场的最新趋势。
During the event, Bitget announced a $30 million investment in TON tokens, through its partnership with Foresight Ventures, a Web3 investment firm. This investment will support the growth of the TON ecosystem and the development of new projects on the network.
活动期间,Bitget 宣布通过与 Web3 投资公司 Foresight Ventures 的合作,对 TON 代币投资 3000 万美元。这笔投资将支持 TON 生态系统的发展和网络上新项目的开发。
“We deeply believe in TON’s success and possibilities,” shares Vugar Usi Zade, Chief Operations Officer at Bitget, in an exclusive interview with Crypto Briefing.
Bitget 首席运营官 Vugar Usi Zade 在接受 Crypto Briefing 独家采访时表示:“我们坚信 TON 的成功和可能性。”
“TON has established a strong foothold among users in regions such as the CIS, South Asia, Southeast Asia, Brazil, and Nigeria,” Zade added, highlighting the growing adoption of the network in emerging markets.
Zade 补充道:“TON 在独联体、南亚、东南亚、巴西和尼日利亚等地区的用户中建立了牢固的立足点。”他强调了该网络在新兴市场的采用率不断上升。
According to Bitget Research, the TON ecosystem now boasts over 1,100 decentralized applications (dApps), with leading projects emerging across sectors like decentralized finance (DeFi), GameFi, and utility tools.
据 Bitget Research 称,TON 生态系统目前拥有超过 1,100 个去中心化应用程序 (dApp),其中包括去中心化金融 (DeFi)、GameFi 和实用工具等领域的领先项目。
The TON blockchain recently crossed the 1 billion transactions mark, and a key factor driving this rapid growth has been the innovative user acquisition models, particularly in the gaming sector.
TON 区块链最近突破了 10 亿笔交易大关,推动这一快速增长的关键因素是创新的用户获取模式,尤其是在游戏领域。
“Tap-to-Earn” games like Notcoin and Hamster Kombat have attracted millions of users, many interacting with blockchain technology for the first time, and with standards such as gasless transactions being introduced to such a wide user base.
Notcoin 和 Hamster Kombat 等“点击赚钱”游戏吸引了数百万用户,其中许多人是第一次与区块链技术互动,并向如此广泛的用户群引入了无gas交易等标准。
“I love to call it the IKEA effect,” Usi Zade said with a chuckle, drawing a parallel to the furniture retailer. “When you buy something from IKEA, you bring it home, you build it, you think that you achieve something. Now with Tap-to-Earn games, you feel like you are earning or doing something.”
“我喜欢称其为宜家效应,”乌西·扎德笑着说道,并与家具零售商进行了类比。 “当你从宜家购买东西时,你把它带回家,你建造它,你认为你取得了一些成就。现在,通过点击赚钱游戏,你会感觉自己正在赚钱或正在做某事。”
These games have proven remarkably effective at onboarding new users. Notcoin, for example, has seen over 30 million participants since its January 2024 launch, with 5 million daily active users at its peak.
事实证明,这些游戏在吸引新用户方面非常有效。例如,Notcoin 自 2024 年 1 月推出以来,已有超过 3000 万参与者,峰值时每日活跃用户达到 500 万。
The Open Network (TON) is emerging as a potential powerhouse in the crypto market, leveraging its Telegram roots while also seeking independence. As the network gains traction and expands its ecosystem, industry experts are keeping a close eye on how this kind of ‘balancing act’ will propel TON to new heights or leave it vulnerable to regulatory scrutiny.
开放网络 (TON) 正在成为加密货币市场的潜在力量,利用其 Telegram 根源,同时也寻求独立。随着网络获得牵引力并扩大其生态系统,行业专家正在密切关注这种“平衡行为”将如何推动 TON 达到新的高度,或使其容易受到监管审查。
After being acquired by Telegram in 2023, following a legal battle over the rights to the TON name and technology, a group of former TON developers decided to continue working on the project independently.
2023 年被 Telegram 收购后,经过一场关于 TON 名称和技术权利的法律纠纷,一群前 TON 开发人员决定继续独立开发该项目。
This led to the launch of a community-driven version of TON in 2023, which has since seen rapid growth and adoption among crypto users, especially in emerging markets.
这导致社区驱动的 TON 版本于 2023 年推出,此后该版本在加密货币用户中迅速增长和采用,尤其是在新兴市场。
The original Telegram-backed version of TON is expected to launch later in 2025.
Telegram 支持的 TON 原始版本预计将于 2025 年晚些时候推出。
“The narrative around mass adoption has largely changed,” shares Usi Zade, reflecting on the shifting narrative in the crypto industry over the past few years.
“关于大规模采用的叙述已经发生了很大变化,”Usi Zade 分享道,反思了过去几年加密行业不断变化的叙述。
“Back in 2016, when I started working in crypto, the narrative was that this technology is ‘revolutionizing’ and that people will come to Web3. But after six or so years, we noticed that people don’t come to Web3, we have to go to the people,” Zade said, highlighting a crucial aspect that is also inherent in Telegram.
“早在 2016 年,当我开始从事加密行业时,人们就认为这项技术正在‘革命性’,人们将会转向 Web3。但大约六年后,我们注意到人们不再使用 Web3,我们必须去找人们,”Zade 说,强调了 Telegram 固有的一个关键方面。
With over a billion users and counting, Telegram represents the ‘realistic case’ of onboarding the next billion users, especially considering other attempts by Web2 giants to enter the Web3 space.
Telegram 拥有超过 10 亿用户并且还在不断增加,它代表了吸引下一个 10 亿用户的“现实案例”,特别是考虑到 Web2 巨头进入 Web3 领域的其他尝试。
For instance, Facebook recently launched its Threads app, but despite having a huge user base, they could only onboard a small fraction of users to the new platform.
例如,Facebook 最近推出了 Threads 应用程序,但尽管拥有庞大的用户群,但他们只能让一小部分用户使用新平台。
“They could onboard hundreds of millions of users to that platform because they already had a huge user base,” Zade observed, reflecting on the challenges of user acquisition in the crypto industry.
“他们可以让数亿用户加入该平台,因为他们已经拥有庞大的用户群,”扎德观察到,这反映了加密行业用户获取的挑战。
“I believe in leveraging these aspects so that people, users, could benefit from the projects, tools, and resources within TON’s ecosystem,” Zade added.
“我相信利用这些方面,使人们、用户能够从 TON 生态系统内的项目、工具和资源中受益,”Zade 补充道。
Zade sees practical utility and mass adoption as core challenges to how TON could reach retail users, a problem which he notes is also prevalent in the crypto industry, hence the prospects of chain abstraction and the push towards greater accessibility for crypto UX.
Zade 认为实际效用和大规模采用是 TON 如何接触零售用户的核心挑战,他指出这个问题在加密行业中也很普遍,因此链抽象的前景和推动加密用户体验的可访问性变得更大。
At this point, we asked Zade what he thinks about the term “de-Telegrammization” and what its lateral effects could be across the industry.
此时,我们询问扎德对“去电报化”一词的看法以及它对整个行业可能产生的横向影响。
According to Zade, there is a huge potential for Telegram to become a “core access point” for users, working as an acquisition channel, but not the only channel.
Zade 表示,Telegram 有巨大潜力成为用户的“核心接入点”,作为获取渠道,但不是唯一渠道。
“It doesn’t necessarily mean that users should, or would choose to always stay there,” Zade opined, noting that the need to build beyond the initial Telegram audience would become more apparent.
Zade 认为:“这并不一定意味着用户应该或会选择永远留在那里。”他指出,扩大最初 Telegram 受众范围的必要性将变得更加明显。
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