MicroStrategy的品牌重塑为“策略”，专注于比特币和AI，领导区块链技术和数字市场的创新。

MicroStrategy已正式将自己重新命名为战略，反映了其日益关注比特币和人工智能（AI）。

MicroStrategy has officially rebranded itself as Strategy, reflecting its growing focus on Bitcoin and artificial intelligence (AI). As the largest independent business intelligence provider and the first Bitcoin Treasury Company, the firm has shortened its name to match its essential objectives more accurately.

MicroStrategy已正式将自己重新命名为战略，反映了其日益关注比特币和人工智能（AI）。作为最大的独立商业情报提供商和第一家比特币国库公司，该公司已缩短其名称，以更准确地匹配其基本目标。

Besides the fresh branding, the new identity brings both an updated logo and brand color. An artistic B characterizes the Bitcoin representation within the Bitcoin logo. The organization shifted toward an orange primary color to reflect Bitcoin’s intellectual and energizing influence on operations. The corporate updates demonstrate how the organization dedicates itself to promoting digital innovation.

除了新鲜的品牌外，新的身份还带来了更新的徽标和品牌颜色。艺术B是比特币徽标中比特币表示的特征。该组织转向橙色的原色，以反映比特币对操作的智力和充满活力的影响。公司更新展示了组织如何致力于促进数字创新。

Michael Saylor, Founder and Executive Chairman of Strategy, revealed why the company underwent this name change. The founder holds the conviction that eliminating unneeded elements results in ultimate excellence. According to Antoine de Saint-Exupéry, perfection becomes visible at the moment nothing more can be added while no detail remains unneeded. The company’s genuine strategic direction found its expression through this new corporate identity after operating for three and a half decades.

战略创始人兼执行董事长迈克尔·塞勒（Michael Saylor）透露了为什么该公司更改此名称的原因。创始人坚信消除不需要的元素会导致最终卓越。根据Antoine de Saint-exupéry的说法，目前完美无所不能，而没有细节仍然不需要。在运营三十年半后，该公司的真正战略方向通过这种新的公司身份发现了其表达。

Strategy Rebranding Highlights Bitcoin Role in Future Financial Systems

策略重新品牌重点介绍了未来金融系统中比特币的作用

The future plans of Strategy received special attention from its President and CEO, Phong Le. He expressed that Bitcoin and AI represent the two biggest revolutionary technologies within this century. The rebranded name effectively presents the main objectives of the company. Strategy’s new brand effectively enhances its market reach worldwide as well as its financial worth for shareholder communities and their clients and staff members.

未来的战略计划受到其总裁兼首席执行官Phong Le的特别关注。他表示，比特币和AI代表了本世纪内两种最大的革命性技术。更名的名称有效地提出了公司的主要目标。 Strategy的新品牌有效地提高了其在全球范围内的市场以及对股东社区及其客户和员工的财务价值。

The company has built up its online presence in addition to its name change. Strategysoftware.com serves as the company website to provide AI-powered business intelligence solutions to customers. Organizations use the move to allow their supporters better access to the brand.

该公司除了更改名称外，还建立了其在线业务。 Strategysoftware.com是公司网站，可为客户提供AI驱动的商业智能解决方案。组织使用此举使支持者更好地访问该品牌。

A significant achievement defines the rebranding process at the company. Bitcoin serves as the bedrock of their conviction that financial strategy will be defined by Bitcoin in the future. Business intelligence will experience a total transformation from AI during this period. Through its name change to Strategy the organization aims to become the top innovator in digital markets.

一个重大成就定义了公司的重塑过程。比特币是他们坚信财务策略将来将由比特币定义的基础。在此期间，商业智能将体验到AI的全面转变。通过其名称更改为战略，该组织的目标是成为数字市场中的顶级创新者。

Strategy has set itself to lead blockchain technology innovation alongside AI-powered analytical development. The company plans to lead both financial and technological innovation fields. In the fast-changing world of digital assets, Strategy is determined to stay ahead and shape the future.

战略旨在领导区块链技术创新以及AI驱动的分析开发。该公司计划领导财务和技术创新领域。在数字资产的快速变化世界中，战略决心保持领先地位并塑造未来。