Memecoins 是有史以来最好的粉丝参与工具：Arthur Hayes 在特朗普加密货币炒作中称 40 亿美元繁荣

大联盟！当选总统唐纳德·特朗普和前第一夫人梅拉尼娅·特朗普带着自己的模因币 TRUMP 和 MELANIA 进入了加密货币领域。

President-elect Donald Trump and former First Lady Melania Trump have each gotten their own memecoins, named TRUMP and MELANIA, respectively.

当选总统唐纳德·特朗普和前第一夫人梅拉尼娅·特朗普都获得了自己的模因币，分别命名为 TRUMP 和 MELANIA。

These tokens, launched on January 17 and January 19, have sparked discussions on the role of crypto as a branding and fan engagement tool.

这些代币于 1 月 17 日和 1 月 19 日推出，引发了关于加密货币作为品牌和粉丝参与工具的作用的讨论。

The TRUMP token saw a surge following its announcement, but it also faced scrutiny. The Trump Organization and its affiliates reportedly own 80% of the token's supply. Critics have highlighted the centralization risks, suggesting that foreign entities could use the token to influence the incoming administration.

特朗普代币发布后价格飙升，但也面临审查。据报道，特朗普集团及其附属机构拥有该代币供应量的 80%。批评者强调了中心化风险，表明外国实体可以使用该代币来影响即将上任的政府。

Meanwhile, the MELANIA token also experienced rapid growth, reportedly reaching a market cap of $4 billion within the first 30 minutes of trading.

与此同时，MELANIA 代币也经历了快速增长，据报道在交易的前 30 分钟内市值就达到了 40 亿美元。

This development has prompted speculation on the broader impact of celebrity involvement in the crypto space.

这一发展引发了人们对名人参与加密货币领域更广泛影响的猜测。

In a tweet on January 19, BitMEX co-founder and crypto veteran Arthur Hayes commented on the phenomenon, stating that memecoins are “the best fan engagement tool ever invented.”

在 1 月 19 日的一条推文中，BitMEX 联合创始人兼加密货币资深人士 Arthur Hayes 评论了这一现象，称模因币是“有史以来发明的最好的粉丝参与工具”。

Hayes suggested that TRUMP and MELANIA could inspire other big names to launch their own memecoins, mentioning Taylor Swift and Beyoncé as potential candidates.

海耶斯表示，特朗普和梅拉尼娅可以激励其他知名人士推出自己的模因币，并提到泰勒·斯威夫特和碧昂斯是潜在的候选人。

Several factors are contributing to the memecoin trend:

有几个因素促成了模因币的趋势：

Fan engagement: Memecoins enable celebrities to forge a direct connection with their followers, fostering a sense of community and shared enthusiasm.

粉丝参与度：Memecoin 使名人能够与其粉丝建立直接联系，培养社区意识和共同热情。

Branding potential: Digital assets offer a unique and engaging platform for expanding personal or organizational brands, allowing celebrities to connect with their audiences on a deeper level.

品牌潜力：数字资产为扩展个人或组织品牌提供了一个独特且引人入胜的平台，使名人能够与观众进行更深层次的联系。

Market opportunity: The rapid rise of TRUMP and MELANIA tokens showcases the potential profitability of celebrity-backed cryptocurrencies, attracting both investors and fans.

市场机会：TRUMP和MELANIA代币的快速崛起展示了名人支持的加密货币的潜在盈利能力，吸引了投资者和粉丝。

However, the rise of memecoins also raises ethical and regulatory concerns.

然而，模因币的兴起也引发了道德和监管方面的担忧。

Critics argue that politicians using crypto could blur the lines between public service and personal gain, potentially eroding trust in both crypto and governance.

批评者认为，使用加密货币的政客可能会模糊公共服务和个人利益之间的界限，可能会削弱对加密货币和治理的信任。

Additionally, there are concerns regarding market manipulation and conflicts of interest when token ownership is unclear. These issues will likely require attention from regulators as the crypto landscape continues to evolve.

此外，当代币所有权不明确时，人们还担心市场操纵和利益冲突。随着加密货币格局的不断发展，这些问题可能需要监管机构的关注。