Memecoin 狂热：网络笑话如何重塑加密货币世界

2023 年，仅占投资者注意力的 8.32% 跃升至 2024 年的 31%。事实上，截至 2024 年 11 月，“#memecoin”主题标签在 X（以前称为 Twitter）上已被使用近 120 万次。

Memecoins have taken over the crypto world in 2024, with a mindshare of 31% among investors—a significant increase from 8.32% in 2023. This buzzword, frequently used on X (formerly Twitter) with over 1.2 million #memecoin posts as of November 2024, embodies the lightheartedness and internet culture that defines this crypto craze.

Memecoin 已于 2024 年占领加密货币世界，在投资者中的关注度为 31%，与 2023 年的 8.32% 相比显着增加。这个流行词在 X（以前的 Twitter）上经常使用，截至 2024 年 11 月 #memecoin 帖子超过 120 万条，体现了定义这种加密热潮的轻松愉快和互联网文化。

These memecoins are a celebration of the absurdity of digital assets, often inspired by viral memes and internet jokes. Usually, they lack practical utility beyond serving as a community-driven or amusing form of digital currency that embodies popular internet culture. The term “memecoin” or “meme coin” showcases this connection between the theme of the coin and the viral meme that it represents, seamlessly merging internet humour with digital finance.

这些模因币是对数字资产荒谬性的庆祝，通常受到病毒式模因和网络笑话的启发。通常，它们除了作为一种社区驱动的或体现流行互联网文化的有趣形式的数字货币之外，缺乏实际用途。 “memecoin”或“meme coin”一词展示了硬币主题与其所代表的病毒式模因之间的联系，将互联网幽默与数字金融无缝融合。

While Elon Musk’s favourite dogecoin, based on an internet-famous dog, is the most well-known memecoin, it's certainly not the only one. Some of 2024’s breakthrough memecoin stars include PNUT, a nod to a euthanised squirrel beloved by the United States right-wing, and Moo Deng, which is based on a Thai pygmy hippo.

虽然埃隆·马斯克 (Elon Musk) 最喜欢的狗狗币（基于一只互联网上著名的狗）是最著名的模因币，但它肯定不是唯一的。 2024 年突破性的 memecoin 明星包括 PNUT（向美国右翼喜爱的安乐死松鼠致敬）和 Moo Deng（以泰国侏儒河马为原型）。

What makes memecoins distinctive is they’re driven not by financial metrics, but rather by community narratives. In fact, the size and passion of their fanbase is what determines their value, and not technical innovation or the real world. It’s clear that memecoins have evolved beyond their original intent of playful parodies, gaining cultural relevance and significant value while sitting at the intersection of decentralized finance (DeFi), digital art, and entertainment.

模因币的独特之处在于它们不是由财务指标驱动，而是由社区叙事驱动。事实上，决定其价值的是粉丝群的规模和热情，而不是技术创新或现实世界。显然，memecoin 的发展已经超越了其有趣模仿的初衷，在去中心化金融 (DeFi)、数字艺术和娱乐的交叉点上获得了文化相关性和重要价值。

Today, memecoins are reshaping how retail users interact with the crypto world, highlighting the potential of blockchain to engage the mainstream audience.

如今，模因币正在重塑零售用户与加密世界的互动方式，凸显了区块链吸引主流受众的潜力。

The Impact of Memecoins

模因币的影响

Despite lacking fundamentals, memecoins have a undeniable impact. After all, they live and thrive at the intersection of entertainment and speculation, a market that doesn’t exist anywhere else.

尽管缺乏基本面，模因币仍具有不可否认的影响力。毕竟，他们在娱乐和投机的交汇处生存和繁荣，这是一个其他地方不存在的市场。

Firstly, they’ve changed the way we retail investors trade cryptocurrencies, igniting a wave of social media-driven FOMO (fear of missing out). What’s more, their popularity highlights just how much online platforms are responsible for shaping market trends. Viral hashtags, memes, and tweets can send prices spiralling up or down in a matter of hours. In the world of memecoins, perception is everything.

首先，它们改变了散户投资者交易加密货币的方式，引发了社交媒体驱动的 FOMO（害怕错过）浪潮。更重要的是，它们的受欢迎程度凸显了在线平台在塑造市场趋势方面的作用。病毒式标签、迷因和推文可以在几个小时内导致价格急剧上涨或下跌。在模因币的世界里，感知就是一切。

It’s fair to say that memecoins have captured the fancy of the masses like few other digital assets have. Often seen as the entry point to the crypto world for newcomers, their high visibility and low price attracts retail investors who might have not considered other digital assets. Furthermore, this influx of new users increases awareness, fostering further exploration of blockchain technology, crypto wallets, and other serious investments in established cryptocurrencies.

可以公平地说，模因币像其他数字资产一样吸引了大众的喜爱。它们通常被视为新手进入加密货币世界的切入点，其高知名度和低廉的价格吸引了可能没有考虑过其他数字资产的散户投资者。此外，新用户的涌入提高了人们的意识，促进了对区块链技术、加密钱包和其他对现有加密货币的认真投资的进一步探索。

If that wasn’t enough, many memecoins have given rise to innovations in NFT ecosystems, governance models, and DeFi. For instance, memecoins are helping AI agents being programmed to interact with tokenomic designs. In fact, many have become “testing ground” for new protocols and features. If these innovations succeed, they can be adopted by the more established cryptocurrencies, benefiting the entire ecosystem.

如果这还不够，许多 memecoin 已经引发了 NFT 生态系统、治理模型和 DeFi 的创新。例如，模因币正在帮助人工智能代理进行编程，以与代币经济设计进行交互。事实上，许多已经成为新协议和新功能的“试验场”。如果这些创新成功，它们可以被更成熟的加密货币采用，从而使整个生态系统受益。

Are There Risks?

有风险吗？

Of course, memecoins are not without their challenges. For starters, they’re known for extreme price volatility, with values fluctuating rapidly based on high-profile endorsements, speculative buying, and social media trends. Due to the speculative and unpredictable nature of memecoins, they’re often subject to “pump and dump” schemes, with prices being artificially inflated via coordinated sell-off efforts after driving the prices up.

当然，模因币也并非没有挑战。首先，它们以极端的价格波动而闻名，其价值因高调的认可、投机性购买和社交媒体趋势而迅速波动。由于模因币的投机性和不可预测性，它们经常受到“拉高抛售”计划的影响，在推高价格后，通过协调抛售努力人为抬高价格。

It’s this very volatility that could leave retail investors at risk of serious losses, not only resulting in market instability but also damaging cryptocurrency’s image. Of course, there’s always the possibility of fraudulent projects, rug pulls, and scams in the memecoin market.

正是这种波动性可能会让散户投资者面临严重损失的风险，不仅导致市场不稳定，还会损害加密货币的形象。当然，模因币市场中始终存在欺诈项目、骗局和诈骗的可能性。

One major challenge of memecoins, as compared to established cryptocurrencies like Bitcoin, is that many memecoins don’t have a clear-cut utility beyond speculation. Hence, they’re more prone to price manipulation, possibly limiting their long-term potential as valuable digital assets. However, the crypto ecosystem is still in the nascent stage and as it matures, the role of memecoins could evolve beyond what it is now, with investors and regulators alike looking for ways to manage the volatilities they bring.

与比特币等成熟的加密货币相比，模因币的一个主要挑战是，许多模因币除了投机之外没有明确的效用。因此，它们更容易受到价格操纵，可能会限制它们作为有价值的数字资产的长期潜力。然而，加密生态系统仍处于萌芽阶段，随着它的成熟，模因币的作用可能会超越现在，投资者和监管机构都在寻找管理其带来的波动性的方法。

In the end, memecoins are a double-edged sword. On one hand, they offer astronomical returns, with many early investors and adopters of memecoins like Shiba Inu and Dogecoin having made life-changing profits. On the other hand, they’re the perfect example of speculation risks. Even though a memecoin’s value is often based on hype and not anything substantial, this volatility hasn’t stopped its popularity from rising to new heights.

最后，模因币是一把双刃剑。一方面，它们提供了天文数字的回报，许多早期投资者和像柴犬和狗狗币这样的模因币采用者已经获得了改变生活的利润。另一方面，它们是投机风险的完美例子。尽管模因币的价值通常是基于炒作而不是任何实质性内容，但这种波动并没有阻止其受欢迎程度上升到新的高度。

After all, investors who might be intimidated by the complexity of traditional assets have

毕竟，可能被传统资产的复杂性吓倒的投资者已经