最近出现的“内容硬币”即将推出$ ZORA代币的推出。

即将推出的$ Zora代币，即NFT的第2层网络Zora的本地资产，已被最近出现的“内容硬币”的出现大大化了，这是Jesse Pollak倡导的概念

The impending launch of $ZORA, the native token of NFT-focused layer-2 network Zora, has been heightened by the recent buzz surrounding "content coins." This concept, introduced by Jesse Pollak, a founder of Coinbase's layer-2 network, Base, and actively promoted by Pollak, focuses on tokens representing individual pieces of content, granting ownership and potential monetization to creators.

$ Zora即将推出$ Zora，这是NFT的2层网络Zora的本地令牌，最近围绕“内容硬币”的嗡嗡声加剧了。这个概念由Coinbase的第2层网络的创始人Jesse Pollak介绍，并由Pollak积极促进，重点是代表各个内容的代币，授予所有权和潜在的货币化。

These tokens, primarily launched on Zora, derive value from community engagement. While proponents highlight the potential for greater creator funding and on-chain creativity, critics view content coins as rebranded meme coins, lacking intrinsic value and driven by speculation, especially given the large portion of the token allocated to the team and advisors.

这些代币主要是在Zora上推出的，从社区参与中获得了价值。支持者强调了获得更多创建者资金和链链创造力的潜力，但批评家将内容硬币视为更名的模因硬币，缺乏内在的价值，并且受到推测的驱动，特别是考虑到分配给团队和顾问的大部分代币。

The "Base is for everyone" content coin, launched on Zora, became a lightning rod for controversy after experiencing a dramatic pump and subsequent 99% price crash within hours of its release. Despite Base's disclaimer that it was merely a "public experiment" and not an official Coinbase or Base token, this incident has cast a shadow of doubt over the transparency and speculative nature of projects closely tied to the Zora protocol.

在佐拉（Zora）上推出的“基础是每个人”的内容硬币，在释放后几小时内经历了戏剧性的泵和随后的99％的价格崩溃后，成为了争议的避雷针。尽管Base免责声明，这只是一个“公共实验”，而不是正式的共同基础或基本令牌，但该事件对与Zora协议紧密相关的项目的透明性和投机性具有怀疑的阴影。

Now, as Zora prepares to launch its own token on April 23, attention shifts to the startup, which raised $50 million at a $600 million valuation in 2022 with backing from Coinbase Ventures. Zora is airdropping 10% of its 10 billion $ZORA token supply to early users, but the allocation of 65% of the supply to the team and advisors, despite the lack of a clearly defined utility for the $ZORA token other than "fun," has sparked criticism.

现在，随着佐拉（Zora）准备在4月23日推出自己的代币时，注意力转移到了这家初创公司，该公司在2022年以6亿美元的估值筹集了5000万美元，并从Coinbase Ventures获得了支持。佐拉（Zora）在其100亿美元的Zora代币供应中供应早期用户的供应量中有10％，但是尽管缺乏针对$ Zora的供应量，但除了“ Fun”以外，还没有明确定义的效用，但仍引发了批评。

This stands in stark contrast to the narrative promoted by Pollak, who actively pushed the "coining content" concept on Zora, aiming to generate hype and inflate the token's price upon listing on exchanges like Binance Alpha. The two airdrop snapshots, one spanning five years and the other a month, also raise questions about fairness and the potential for incentivizing short-term engagement.

这与波拉克（Pollak）所推动的叙述形成了鲜明的对比，后者积极推动了Zora上的“固定内容”概念，旨在在诸如Binance Alpha之类的交易所上市时产生炒作并夸大令牌的价格。这两个空投快照，一个跨越了五年，另一个月一个月，也引发了有关公平性和激励短期参与的潜力的疑问。

Some members of the crypto community have expressed skepticism towards ZORA, highlighting the lack of governance or rights for token holders, despite the presence of a treasury structure and a large-scale economic model. This, they argue, is a classic "pump and dump" strategy, designed to benefit insiders at the expense of retail investors.

加密社区的一些成员对佐拉表示怀疑，尽管存在财政结构和大规模的经济模式，但仍强调了令牌持有人缺乏治理或权利。他们认为，这是一种经典的“泵和垃圾场”策略，旨在使内部人员以零售投资者为代价。

With its prominent backing and the hype surrounding the content coin experiment, Zora appears to be launching a token with no inherent value, while simultaneously allocating a significant portion of its supply to its team and investors. This approach has been labeled as "BS" by some, who argue that it will mislead retail investors into putting real money into a speculative asset with no clear fundamentals.

佐拉（Zora）凭借其突出的支持以及围绕内容硬币实验的炒作，似乎正在推出一个没有固有价值的令牌，同时将大部分供应量分配给了团队和投资者。某些人认为这种方法已将其标记为“ BS”，他们认为它将误导散户投资者将真实资金投入到没有明确基本原理的投机资产中。

Moreover, data from Token Terminal shows a decline in Zora's active user base over the past year, raising concerns about the persistence of demand for the $ZORA token beyond the hype cycle.

此外，来自令牌终端的数据显示，过去一年中，Zora的活跃用户群有所下降，这引起了人们对$ Zora代币需求持续存在的担忧。