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Web3 营销公司 Serotonin 的创始人阿曼达·卡萨特 (Amanda Cassatt) 表示,营销是一种进行造假和诈骗的机制
Investors should be wary of cryptocurrency marketing and conduct their own research before making any decisions, according to Amanda Cassatt, founder of Web3 marketing firm Serotonin.
Web3 营销公司 Serotonin 的创始人阿曼达·卡萨特 (Amanda Cassatt) 表示,投资者应该对加密货币营销保持警惕,并在做出任何决定之前进行自己的研究。
“Marketing is a tool for perpetuating the fakery and the scams, and I think people should be very skeptical and do their own research,” Cassatt told Cointelegraph at Token2049 in Singapore on Sept. 29.
卡萨特于 9 月 29 日在新加坡举行的 Token2049 大会上对 Cointelegraph 表示:“营销是延续造假和诈骗的工具,我认为人们应该非常怀疑并进行自己的研究。”
Cassatt was referring to the recent rise in cryptocurrency projects and initial coin offerings (ICOs) using marketing and public relations (PR) firms to promote their ventures to a wider audience.
卡萨特指的是最近加密货币项目和首次代币发行(ICO)的兴起,利用营销和公共关系(PR)公司向更广泛的受众宣传他们的企业。
While marketing can be an effective way to reach potential investors, it is important to remember that not all projects are created equal, she said. Some projects may be using marketing to hype up their product and attract investors, while others may be using it to provide genuine information about their technology or product.
她说,虽然营销可能是接触潜在投资者的有效方式,但重要的是要记住,并非所有项目都是平等的。一些项目可能会利用营销来宣传其产品并吸引投资者,而另一些项目可能会利用营销来提供有关其技术或产品的真实信息。
Investors of all levels should always remain skeptical
各级投资者应始终保持怀疑态度
According to Cassatt, both experienced crypto investors and those who are just starting out should adopt a stance of “skepticism” around crypto marketing and “always do their own research to understand any technology or product they’re using.”
卡萨特表示,经验丰富的加密货币投资者和刚刚起步的投资者都应该对加密货币营销采取“怀疑”立场,并“始终进行自己的研究以了解他们正在使用的任何技术或产品”。
She added that the due diligence standards of PR firms have increased in recent years, as the firms now have to be more cautious than ever to ensure they are working with legitimate crypto projects.
她补充说,近年来公关公司的尽职调查标准有所提高,因为这些公司现在必须比以往更加谨慎,以确保他们与合法的加密项目合作。
This often includes PR firms getting second opinions from fund managers and angel investors who have conducted more in-depth financial evaluations of the project, Cassatt said.
卡萨特说,这通常包括公关公司从基金经理和天使投资者那里获得第二意见,他们对项目进行了更深入的财务评估。
“We are mostly referred business from the leading VCs in the space, and so the fact that they’ve done their due diligence on these projects is definitely helpful to us,” she explained.
“我们主要是从该领域领先的风险投资公司推荐的业务,因此他们对这些项目进行了尽职调查,这对我们来说肯定是有帮助的,”她解释道。
PR firms must conduct their own due diligence as well
公关公司也必须进行自己的尽职调查
“We also conduct our own process for making sure that not only is it a viable project that we think has a good team and is able to actually accomplish its mission, that we believe we fit in,” she added.
她补充说:“我们还进行自己的流程,以确保它不仅是一个可行的项目,我们认为它拥有一个优秀的团队,能够真正完成其使命,而且我们相信我们适合。”
Cassatt also touched on celebrity marketing in crypto, opining that the “juxtaposition” between a celebrity and a crypto product is what makes it memorable. She believes this is why rapper Iggy Azalea has generated buzz around her Solana-based token, $Mother.
卡萨特还谈到了加密货币中的名人营销,认为名人与加密产品之间的“并置”使其令人难忘。她认为这就是说唱歌手 Iggy Azalea 因其基于 Solana 的代币 $Mother 引起热议的原因。
Related: Crypto adoption still stunted by lack of technical literacy
相关:由于缺乏技术素养,加密货币的采用仍然受到阻碍
“Iggy Azalea isn’t someone that has a brand that immediately makes you think of technology, crypto, and so she’s creating this juxtaposition to be a zebra walking down Fifth Avenue…to stand out, be memorable, and get people excited,” she explained.
“Iggy Azalea 的品牌不会立即让你想到科技和加密货币,因此她创造了这种并置,成为一只走在第五大道上的斑马……以脱颖而出、令人难忘并让人们兴奋,”她解释道。
The collapse of a crypto project can impact more than just the directors, staff, and contracting firms, such as marketing agencies.
加密项目的崩溃不仅会影响董事、员工和营销机构等承包公司。
Following the crypto exchange FTX collapse in November 2022, several “YouTube influencers” were brought into a class-action lawsuit for $1 billion for promoting the exchange.
2022 年 11 月加密货币交易所 FTX 倒闭后,几位“YouTube 影响者”因推广该交易所而被提起集体诉讼,索赔 10 亿美元。
Magazine: Proposed change could save Ethereum from L2 ‘roadmap to hell'
杂志:提议的改变可以将以太坊从 L2 的“地狱路线图”中拯救出来
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