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在以太坊社区成员批评该网络缺乏在线营销(尤其是在 X 平台上)后,以太坊基金会(EF)
The Ethereum Foundation (EF) has announced a new strategy for the "social aspect" of the network, following criticism from community members regarding Ethereum's lack of online marketing presence, particularly on the X platform. The adjustment aims to optimize information dissemination channels and improve the transparency of ecosystem information.
在社区成员批评以太坊缺乏在线营销存在(尤其是在 X 平台上)之后,以太坊基金会(EF)宣布了针对网络“社交方面”的新战略。此次调整旨在优化信息传播渠道,提高生态系统信息透明度。
The foundation has created a new X platform account, SageD.Young, and posted a tweet "helloworldcomputer" through the rarely used Ethereum.org account to announce the changes.
该基金会创建了一个新的 X 平台帐户 SageD.Young,并通过很少使用的 Ethereum.org 帐户发布了一条推文“helloworldcomputer”来宣布这些变化。
"As builders of Ethereum, we always want to see more active social accounts to highlight the wonderful things that are happening in the ecosystem. I'm excited for the changes to come," said Joseph Schiarizzi, a representative of Arbitrum and founder of stablecoin provider Nerite, in response to the announcement.
Arbitrum 代表兼稳定币创始人 Joseph Schiarizzi 表示:“作为以太坊的建设者,我们总是希望看到更活跃的社交账户来突出生态系统中正在发生的美妙事情。我对即将发生的变化感到兴奋。”供应商 Nerite,回应该公告。
The announcement comes after a discussion among several ETH leaders earlier this year regarding the discontinuation of the "Week in Ethereum" newsletter. Evan Van Ness, the author of the WiE newsletter, and Josh Stark of the Ethereum Foundation debated whether EF funded the newsletter and the reasons behind its discontinuation.
今年早些时候,几位 ETH 领导人就终止“以太坊周”时事通讯进行了讨论,随后宣布了这一消息。 WiE 时事通讯的作者 Evan Van Ness 和以太坊基金会的 Josh Stark 就 EF 是否资助该时事通讯及其中止背后的原因进行了争论。
"The Ethereum Foundation's weak performance in public relations and narrative is a potential threat to the entire ecosystem, and the Foundation has a responsibility to change this situation," a user stated on X, regarding the foundation's lack of marketing efforts.
“以太坊基金会在公关和叙事方面表现不佳,对整个生态系统构成潜在威胁,基金会有责任改变这种状况。”一位用户在X上谈到基金会缺乏营销力度时表示。
According to available data, Ethereum.org has only published 14 original tweets since June 2021, with no original content posted in 2023.
根据现有数据,自 2021 年 6 月以来,Ethereum.org 仅发布了 14 条原创推文,2023 年没有发布任何原创内容。
"We are excited to announce a new strategy for the social aspect of Ethereum," the foundation announced.
该基金会宣布:“我们很高兴宣布以太坊社交方面的新战略。”
"As part of this effort, we will be posting updates and highlights from the Ethereum ecosystem on various social platforms. These updates will also be shared on our official website, and we will be using a dual account strategy to ensure that all updates reach our followers on all platforms."
“作为这项工作的一部分,我们将在各种社交平台上发布以太坊生态系统的更新和亮点。这些更新也将在我们的官方网站上分享,我们将使用双账户策略来确保所有更新都能到达我们的网站。所有平台上的关注者。”
"It is important to note that these changes are not limited to the X platform, but will also be carried out simultaneously on other social networking platforms such as Farcaster, Lens, and Bluesky," the foundation stated.
“需要注意的是,这些变化不仅限于 X 平台,还将在 Farcaster、Lens 和 Bluesky 等其他社交网络平台上同步进行,”该基金会表示。
"This is just the beginning of our adjustment, and we will continue to optimize our use of social media according to the needs of the ecosystem."
“这只是我们调整的开始,我们将根据生态系统的需求继续优化社交媒体的使用。”
In addition to the foundation's social media strategies, both Ethereum's market performance and the foundation's fund management have garnered attention. While Bitcoin (BTC) and Solana (SOL) both hit record highs in 2024, the price of ETH failed to return to its peak level of $4,878. Over the past 30 days, the price of ETH has dropped by 18.7%, currently trading slightly above $3,100.
除了基金会的社交媒体策略外,以太坊的市场表现和基金会的资金管理也受到关注。尽管比特币 (BTC) 和 Solana (SOL) 在 2024 年均创下历史新高,但 ETH 的价格未能回到 4,878 美元的峰值水平。过去 30 天,ETH 的价格下跌了 18.7%,目前交易价格略高于 3,100 美元。
Meanwhile, on-chain data indicates that the EF sold 100 ETH on January 8, valued at approximately $336,000. The foundation has sold nearly $13 million in ETH since January 2.
与此同时,链上数据显示,EF 在 1 月 8 日出售了 100 个 ETH,价值约 336,000 美元。自 1 月 2 日以来,该基金会已出售近 1300 万美元的 ETH。
Community members have expressed dissatisfaction with the foundation's actions, highlighting the lack of effective use of social media to promote ecological innovation and the simultaneous sale of ETH.
社区成员对基金会的行为表示不满,强调缺乏有效利用社交媒体来推动生态创新和同步销售 ETH。
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