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在igaming领域的新来者的主要大步前进,樱桃游戏是2025年初推出的精品游戏工作室的Cherry Play,已通过与Starcasino.BE的战略合作伙伴关系进入比利时市场
In a significant move for a rising star in the iGaming industry, Cherry Play, a boutique game studio launched earlier this year, has entered the Belgian market through a partnership with StarCasino.be - one of the country’s premier online gaming platforms. The collaboration will see a selection of Cherry Play’s flagship slot titles integrated into StarCasino’s digital library. Backed by Bragg Gaming’s technology and a unique subscription-based licensing model, the deal not only expands Cherry Play’s European footprint but also offers StarCasino a dynamic content refresh aimed at boosting player engagement and retention.
为了在伊加马林行业的一名崛起明星中,樱桃游戏(Cherry Play)是今年早些时候推出的精品游戏工作室Cherry Play,他通过与Starcasino.Be(Bey -bearssiony.be)进入了比利时市场。该合作将看到樱桃游戏的旗舰老虎机标题集成到Starcasino的数字图书馆中。在Bragg Gaming的技术和独特的基于订阅的许可模型的支持下,该交易不仅扩大了Cherry Play的欧洲足迹,而且还为Starcasino提供了动态的内容刷新,旨在促进玩家参与和保留。
Unlike traditional game licensing arrangements, Cherry Play offers its portfolio via a fixed-subscription model, granting operators like StarCasino access to an expanding game suite with predictable costs. This strategy is especially attractive in highly regulated markets where operator margins are increasingly pressured. By offering a simplified and scalable monetization model, Cherry Play reduces the overhead complexities of per-title licensing while giving casinos the flexibility to rapidly deploy new titles. This positions the studio not only as a content provider but also as a strategic partner in revenue optimization.
与传统的游戏许可安排不同,Cherry Play通过固定订阅模型提供了其投资组合,从而授予Starcasino这样的运营商访问以可预测的成本来访问扩展的游戏套件。在高度监管的市场中,这种策略尤其有吸引力,在高度监管的市场中,操作员利润越来越强迫。通过提供简化且可扩展的货币化模型,Cherry Play降低了每个标题许可的间接成本,同时使赌场具有快速部署新标题的灵活性。这不仅将工作室定位为内容提供商,而且将其作为收入优化的战略合作伙伴。
According to StarCasino’s leadership, this model was a critical factor in accelerating the partnership’s closure. The subscription framework provides long-term value by supporting content agility and operational planning.
根据Starcasino的领导,该模型是加速伙伴关系结束的关键因素。订阅框架通过支持内容敏捷性和运营计划来提供长期价值。
The integration includes Cherry Play’s standout titles such as Chief Super Bet, Super Coin, and Multi Banks — each designed for immersive gameplay and high volatility appeal. These games have been tuned to resonate with Western European player behaviors, particularly those seeking fast-paced, visually compelling slot experiences. Each title incorporates dynamic win mechanics, progressive multipliers, and gamified bonus rounds designed to increase session time and repeat engagement.
整合包括Cherry Play的杰出冠军头衔,例如Chiep Super Bet,Super Coin和Multi Banks,每个银行都专为沉浸式游戏玩法和高波动性吸引力而设计。这些游戏已被调整为与西欧球员的行为产生共鸣,尤其是那些寻求快节奏,视觉上令人信服的老虎机体验的游戏。每个标题都包含动态的胜利力学,渐进式乘数和游戏化的奖金回合,旨在增加会话时间和重复参与。
The content drop will also include the studio’s proprietary Golden Cherry JackpotSystem — a retention-oriented tool designed to amplify the excitement of core slots with pooled jackpot opportunities.
内容下降还将包括工作室的专有金樱桃奖励系统,这是一种以保留为导向的工具,旨在通过合并的头奖机会来扩大核心老虎机的兴奋。
Built on Bragg Gaming’s state-of-the-art iGaming infrastructure, Cherry Play’s products ensure seamless deployment, robust performance, and regulatory compliance. By leveraging Bragg’s technology stack, Cherry Play has bypassed the latency and integration hurdles that often challenge new entrants in the European iGaming market. This tech foundation facilitates rapid onboarding by operators, significantly reducing time-to-market while ensuring backend stability and analytics visibility.
Cherry Play的产品基于Bragg Gaming的最先进的Igaming基础设施,可确保无缝部署,稳健的性能和法规合规性。通过利用Bragg的技术堆栈,Cherry Play绕过了经常挑战欧洲iGaming Market的新进入者的潜伏期和整合障碍。该技术基金会促进了运营商的快速入职,大大降低了上市时间,同时确保了后端稳定性和分析可见性。
This robust tech pedigree also enables easy scalability as Cherry Play expands across jurisdictions — a critical capability as the studio eyes further market penetration across the EU.
这种强大的技术血统还可以轻松可扩展性,因为樱桃的游戏在各个司法管辖区扩展 - 工作室的眼睛进一步遍及整个欧盟,这是至关重要的能力。
Although Cherry Play is a newcomer, it has already hit the ground running with pan-European expansion in mind, having launched operations in the Netherlands earlier this year. This swift entry into tightly regulated and competitive markets speaks to the studio’s strategic clarity and operational discipline. With localized content strategies and agile licensing models, Cherry Play is setting the stage for broader entry into other iGaming hotbeds including Sweden, Germany, and Romania.
尽管Cherry Play是一个新来的人,但考虑到今年早些时候在荷兰开展业务,它已经在泛欧的扩张方面已经扎根。这种迅速进入严格监管和竞争性市场的人涉及工作室的战略清晰度和运营纪律。凭借本地化的内容策略和敏捷许可模型,Cherry Play为更广泛地进入包括瑞典,德国和罗马尼亚在内的其他igaming温床奠定了基础。
The company’s leadership has indicated that further partnerships are in discussion, aimed at replicating its subscription-based integration model in markets with surging regulatory pressures and evolving content needs.
该公司的领导层表示,正在讨论进一步的伙伴关系,旨在以飙升的监管压力和不断发展的内容需求来复制其基于订阅的集成模型。
Olga Bejela, Cherry Play’s founder and CEO, hailed the partnership with StarCasino as a “major milestone” for the young studio, emphasizing the importance of localized innovation and collaborative scaling. Bejela’s strategic outlook centers on the premise that player engagement can no longer be won through graphics alone — game studios must design with cultural nuance, progressive features, and operational scalability in mind.
Cherry Play的创始人兼首席执行官Olga Bejela称赞与Starcasino的合作伙伴关系是年轻工作室的“主要里程碑”,强调了本地化创新和协作规模的重要性。贝杰拉(Bejela)的战略前景以这样的前提为前提:玩家互动将不再仅通过图形赢得 - 游戏工作室必须以文化差异,渐进式特征和操作可扩展性来设计。
“Our titles are built for thrill-seekers. With games like Multi Banks and Super Coin, we’ve embedded mechanics that not only excite but retain,” added Bejela, highlighting the studio’s focus on session duration and repeat engagement.
“我们的头衔是为寻求刺激的人而建立的。借助多银行和超级硬币等游戏,我们已经嵌入了不仅激发而且保持兴奋的机制,”
This alignment of product design and commercial flexibility is central to the company’s market entry strategy and appears to be resonating with operators looking for differentiated content in saturated catalogs.
产品设计和商业灵活性的这种一致性是该公司市场进入策略的核心,并且似乎引起了寻找饱和目录中差异化内容的操作员。
StarCasino, one of Belgium’s largest online gaming platforms, becomes the first operator in the country to offer Cherry Play’s catalogue — a move prompted as much by product appeal as by strategic fit. According to S. Maene, Director of StarCasino, the game selection initially piqued interest, but it was the business model that sealed the deal.
Starcasino是比利时最大的在线游戏平台之一,成为该国首位提供Cherry Play目录的运营商 - 这一举动与战略Fit一样,这是由产品吸引力所引起的。根据Starcasino的总监S. Maene的说法,游戏选择最初引起了人们的兴趣,但这是商业模式取得了巨大交易。
“We saw commercial flexibility and player-centric design in Cherry Play’s offering — that’s what made this partnership a no-brainer. We’re always looking for new and engaging content to present to our players,” Maene noted, highlighting the competitive pressure in a highly regulated and brand-loyal market.
Maene指出:“我们在Cherry Play的产品中看到了商业灵活性和以玩家为中心的设计 - 这就是使这种合作伙伴关系不大的原因。我们一直在寻找新的且引人入胜的内容来向我们的玩家展示。”
By integrating Cherry Play’s content ahead of competitors, StarCasino has also scored a first-mover advantage in presenting exclusive slot experiences to Belgian players.
通过将Cherry Play的内容与竞争对手提前整合在一起,Starcasino在向比利时球员展示独家的老虎机体验方面也获得了首要优势。
Cherry Play’s early success signals a shift in how boutique game developers can compete with larger studios — through business model innovation rather than sheer scale. The growing acceptance of subscription-based content delivery may alter the way operators structure vendor relationships, especially in jurisdictions with higher regulatory costs. Additionally, Cherry Play’s strategic use of Bragg Gaming’s infrastructure highlights the potential of technology partnerships in
Cherry Play的早期成功表明,通过商业模型创新而不是纯粹的规模,精品游戏开发人员如何与大型工作室竞争的方式发生了变化。基于订阅的内容交付的日益增长的接受可能会改变运营商结构供应商关系的方式,尤其是在监管成本较高的司法管辖区。此外,Cherry Play对Bragg Gaming的基础设施的战略使用强调了技术合作伙伴关系的潜力
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