Web3 誤解：不只是硬幣發行

在許多不是加密貨幣圈老手的印像中，開展Web3業務就等於發幣。

Many people who are not old hands in the cryptocurrency circle think that starting a Web3 business is equivalent to issuing a coin. Although this may sound like an insult, it more or less represents the misunderstanding of some people in the current Web3 industry. For many entrepreneurs who have just entered the Web3 circle, the biggest obstacle to transformation is how to develop tokens, how to connect to online exchanges, and how to mix in the cryptocurrency circle to engage in market operations. These technical and market challenges make many entrepreneurs feel at a loss. And when you don’t know where to start, “one-stop service” comes into being, trying to solve complex problems in a simple and fast way.

很多不是加密貨幣圈老手的人都認為開展Web3業務就等於發幣。雖然這聽起來像是一種侮辱，但這或多或少代表了當前Web3產業中某些人的誤解。對許多剛進入Web3圈的創業家來說，轉型最大的障礙就是如何開發代幣，如何對接線上交易所，如何混入加密貨幣圈從事市場營運。這些技術和市場挑戰讓許多創業者感到無所適從。而當你不知從何開始時，「一站式服務」應運而生，試著以簡單、快速的方式解決複雜的問題。

As lawyer Hong Lin saw in a WeChat group, the "one-stop service" for coin issuance has become increasingly active recently. All-round service providers take care of everything from token development, DAPP development, private placement to community operation, listing on exchanges, and even subsequent legal services. For project parties without technical and market experience, this is undoubtedly a blessing from heaven - just pay the fee, and the project's coin issuance, listing and promotion can be done in one stop. However, behind this apparent convenience, there are many places where it is easy to step on the trap.

洪林律師在微信群組中看到，近期發幣「一站式服務」日益活躍。從代幣開發、DAPP開發、私募到社區營運、上交易所，甚至後續法律服務，全能服務商包辦一切。對於沒有技術和市場經驗的專案方來說，這無疑是天賜之福——只需繳納費用，專案的發幣、上市和推廣就可以一站式完成。然而，在這種表面便利的背後，卻有許多很容易踩到陷阱的地方。

The connotation of Web3 is much richer than simply issuing coins. Web3 is the next generation of the Internet, emphasizing decentralization, user autonomy, data privacy and the widespread application of blockchain technology. It not only involves the financial field, but also covers social, entertainment, content creation, supply chain management and many other aspects.

Web3的內涵比單純發幣豐富得多。 Web3是下一代互聯網，強調去中心化、用戶自主、資料隱私和區塊鏈技術的廣泛應用。它不僅涉及金融領域，也涵蓋社交、娛樂、內容創作、供應鏈管理等許多面向。

However, the large number of projects that focus on issuing coins in the current market has led many people to equate Web3 with "issuing coins". This narrow perspective not only limits people's understanding of the potential of Web3, but also buries truly valuable Web3 applications. In this context, entrepreneurs are often forced to focus their energy on token issuance and market hype, while ignoring the deeper technology and application development of Web3.

然而，當前市場上大量專注於發幣的項目，導致許多人將Web3等同於「發幣」。這種狹隘的視角不僅限制了人們對Web3潛力的認識，也埋葬了真正有價值的Web3應用。在此背景下，創業者往往被迫將精力集中在代幣發行和市場炒作上，而忽略了Web3更深層的技術和應用開發。

In order to meet the customized needs of Party A, some service providers in the circle will use various means to create the illusion of fake users and false prosperity. On the surface, the project is hot, the community is active, and the token trading is active, but these "prosperities" are often the result of human manipulation. In fact, there are not many real users involved behind the scenes. The vast majority of active accounts are organized and disciplined "10U Ares Group". These so-called "Ares Groups" usually create market activity by purchasing and manipulating tokens to attract more investors' attention.

為了滿足甲方的客製化需求，圈內一些服務商會利用各種手段製造假用戶、虛假繁榮的假象。表面上看，專案火爆、社區活躍、代幣交易活躍，但這些「繁榮」往往是人為操縱的結果。事實上，幕後參與的真正用戶並不多。絕大多數活躍帳戶都是有組織、有紀律的「10U戰神團」。這些所謂的「戰神集團」通常透過購買和操縱代幣來創造市場活動，以吸引更多投資者的注意。

What is more serious is that some service providers, in order to pursue short-term results, even adopt a pyramid scheme to attract people, exaggerate the potential and prospects of the project, and attract uninformed investors. These service providers induce investors to invest a lot of money through exaggerated market forecasts and false success stories. However, once these investors enter the market, they find that the project lacks substantial progress and the token price cannot be maintained.

更嚴重的是，有些服務商為了追求短期效果，甚至採用傳銷招攬人才，誇大專案潛力和前景，吸引不知情的投資人。這些服務提供者透過誇大的市場預測和虛假的成功故事，誘導投資者投入大量資金。然而，這些投資者一旦進入市場，卻發現專案缺乏實質進展，代幣價格無法維持。

When the service provider fails to deliver on its promise, the project will naturally face doubts and accusations from investors. Many entrepreneurs who originally hoped to issue coins through "one-stop services" eventually found themselves trapped in the trap set by their competitors, and their projects were difficult to continue, and even faced legal risks. This crisis of trust has caused headaches for many entrepreneurs who are committed to long-term development in the Web3 field.

當服務商未能兌現承諾時，專案自然會面臨投資者的質疑和指責。許多原本希望透過「一站式服務」發幣的創業家最終發現自己陷入了競爭對手設下的陷阱，專案難以為繼，甚至面臨法律風險。這場信任危機讓許多致力於Web3領域長期發展的創業者頭痛不已。

Putting aside the legal risks, returning to the fundamentals of business, what entrepreneurs need to think about is: Can the issuance of coins really determine the success of the project? In other words, even if you can successfully issue coins and list them on exchanges, it may be difficult to start a good life. After all, what really determines whether a project can operate in the long term is a clear business model, market demand and continuous operational capabilities.

拋開法律風險，回到商業的根本，創業家需要思考的是：發幣真的能決定專案的成功嗎？換句話說，即使你能成功發幣並在交易所上市，也可能很難開始美好的生活。畢竟，真正決定專案能否長期運作的是清晰的商業模式、市場需求和持續營運能力。

Issuing tokens, as a financing tool, is essentially similar to traditional companies raising funds by issuing stocks or bonds. Token issuance can provide initial financial support for a project, but it cannot directly determine the success of a project. Real business success requires the value creation of the project itself, the satisfaction of users' real needs, and continuous innovation and operational capabilities.

發行代幣作為一種融資工具，本質上與傳統企業透過發行股票或債券籌集資金類似。代幣發行可以為專案提供初期的資金支持，但不能直接決定專案的成功。真正的商業成功需要專案本身的價值創造、使用者真實需求的滿足、以及持續的創新和營運能力。

Understanding and meeting market demand is the key to the success of any business project, and Web3 projects are no exception. A successful Web3 project first needs to have a clear and viable business model. The existence of tokens is not only to issue tokens to raise funds, but also to ensure that the project can realize its own value in the future. The business model needs to answer key questions such as what problems the project solves, who the target users are, and how to achieve profitability. Entrepreneurs need to conduct in-depth research on the target market and understand the real needs and pain points of users in order to design truly attractive and competitive products. Ignoring market demand and relying solely on the hype of

了解並滿足市場需求是任何商業專案成功的關鍵，Web3 專案也不例外。一個成功的Web3專案首先需要有一個清晰可行的商業模式。代幣的存在不僅是為了發行代幣籌集資金，更是為了確保專案未來能實現自身的價值。商業模式需要回答專案解決什麼問題、目標使用者是誰、如何獲利等關鍵問題。創業者需要對目標市場進行深入研究，了解使用者的真實需求和痛點，才能設計出真正具有吸引力和競爭力的產品。無視市場需求，單純靠炒作