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被視為一個區塊鏈項目,不僅僅是擁有最新和最出色的技術(儘管這肯定會有所幫助)。
Getting noticed as a blockchain project isn’t just about having the latest and most excellent tech (although that certainly helps). It’s also about being able to tell your story and share your expertise across the channels that genuinely get and appreciate what you’re building.
被視為一個區塊鏈項目,不僅僅是擁有最新和最出色的技術(儘管這肯定會有所幫助)。這也是關於能夠講述您的故事並在真正獲得和欣賞您正在建立的內容的渠道上分享您的專業知識。
For most people, blockchain and Web3 are still esoteric and ambiguous technologies that they have heard about but don’t actually understand how they work. If you’re trying to make a name for yourself in the crypto space, reach new users and investors, and forge a community, you need to find ways to directly reach the people who understand the nuances of the industry and have an active interest.
對於大多數人來說,區塊鍊和Web3仍然是他們聽說過的深奧和模棱兩可的技術,但實際上並不了解它們的工作方式。如果您想在加密貨幣空間中為自己起名字,吸引新用戶和投資者,並建立一個社區,則需要找到直接了解該行業細微差別並積極興趣的人們。
As such, traditional PR routes are simply not the right way to do that. You need outlets that won’t mix up your consensus mechanism with your tokenomics or label your DeFi protocol as another “crypto app.” Here are the five press release channels that have proven they actually understand blockchain technology and can help your announcement reach the right audiences.
因此,傳統的公關路線根本不是做到這一點的正確方法。您需要不會將您的共識機制與令牌組學混合使用或將您的defi協議標記為另一個“加密應用程序”。以下是已經證明他們實際上了解區塊鏈技術的五個新聞發布渠道,並可以幫助您的公告與合適的受眾聯繫。
1. Chainwire
1。鏈絲
If you want guaranteed coverage across the crypto media landscape, Chainwire should be at the top of your list. Unlike many traditional PR players, where you may send your release into the void and hope for the best, Chainwire delivers certainty.
如果您想保證在加密媒體景觀中保證覆蓋範圍,則Chainwire應該位於列表的頂部。與許多傳統的公關播放器不同,您可能會將釋放釋放到空白中並希望獲得最佳狀態,而Chainwire可以確定。
Thanks to their key relations and direct integrations with many of the significant crypto publications, Chainwire makes sure that your announcement doesn’t just get sent to editors who might consider it—it gets placed on homepage positions across their partner network. This is gold in an industry where visibility can make or break a project launch.
由於他們的主要關係以及與許多重要的加密貨幣出版物的直接集成,Chainwire可以確保您的公告不僅會發送給可能會考慮這一點的編輯,而且可以將其置於其合作夥伴網絡上的主頁位置。這是一個可以使知名度啟動或破壞項目啟動的行業中的黃金。
The platform has carefully curated these relationships with leading blockchain publications to create a straightforward path for your news to reach crypto-savvy readers. With over 1,500 brands already using their service (including big names like CoinMarketCap and Polkadot), they’ve established themselves as a go-to for blockchain projects.
該平台已經通過領先的區塊鏈出版物仔細策劃了這些關係,為您的新聞介紹了熟悉加密貨幣的讀者的簡單途徑。他們已經使用了1,500多個品牌(包括CoinMarketCap和Polkadot之類的知名人士),他們已將自己確立為區塊鏈項目的首選。
To use the service, you only need to pick your package, schedule your launch time, and then watch the analytics dashboard and view your real-time results. Their editorial team can even help review content, assist with SEO, and review your messaging to ensure it hits the right notes with a crypto audience.
要使用服務,您只需要選擇包裹,安排啟動時間,然後觀看分析儀表板並查看您的實時結果即可。他們的編輯團隊甚至可以幫助查看內容,協助SEO並查看您的消息傳遞,以確保與加密貨幣受眾訪問正確的筆記。
2. Cointraffic
2。共同發作
Cointraffic combines PR distribution with a broader suite of marketing tools, making it a valuable service if you want your press release to be part of a coordinated campaign.
Cointraffic將公關分銷與更廣泛的營銷工具結合在一起,如果您希望新聞稿成為協調活動的一部分,則將其成為寶貴的服務。
One of Cointraffic’s unique features is its intelligent publisher-matching system. Rather than blasting your announcement to every outlet, they help match your specific blockchain project with the most relevant publishers from their network of 150+ Web3 sites.
Cointroffic的獨特功能之一是其智能發布者匹配系統。它們沒有將您的公告向每個插座爆炸,而是幫助您的特定區塊鏈項目與他們的150多個Web3網站網絡中最相關的發布者匹配。
They also offer content creation services with writers who actually understand the space. This can be particularly useful for technical founders who may struggle to find ways to translate and communicate the value case of their complex blockchain offerings into accessible announcements. It helps explain technical innovations without watering them down or getting key details wrong.
他們還向實際了解空間的作家提供內容創建服務。對於可能很難找到方法來將其複雜區塊鏈產品的價值案例轉換為可訪問的公告的技術創始人來說,這可能是特別有用的。它有助於解釋技術創新,而無需澆水或弄錯了關鍵細節。
On the distribution side of things, if you feel that any of the publications don’t align with your goals, you can omit them or swap them out, giving you more control over where your news appears. This targeted approach helps ensure your announcement reaches the right segment of the blockchain community.
在分發方面,如果您覺得任何出版物都不符合您的目標,則可以省略或交換它們,從而使您可以更多地控制新聞的出現。這種有針對性的方法有助於確保您的公告達到區塊鏈社區的正確部分。
3. Coinzilla
3。 Coinzilla
Coinzilla has built up a solid reputation in the Web3 world as one of the key marketplaces connecting blockchain projects with relevant media outlets. Like Cointraffic, Coinzilla offers a range of crypto marketing tools alongside its press release services.
Coinzilla在Web3世界中建立了良好的聲譽,這是將區塊鏈項目與相關媒體連接的關鍵市場之一。像Cointraffic一樣,Coinzilla還提供了一系列加密營銷工具以及其新聞稿服務。
Their distribution network includes over 2,000 crypto-focused websites, giving your press release substantial reach within the blockchain community. One of the standout features of this platform is the ability to opt for category-specific targeting. Whether your project focuses on NFTs, DeFI, or even eSports, Coinzilla can direct your announcement to publications specializing in your blockchain niche.
他們的分銷網絡包括超過2,000個以加密貨幣為中心的網站,使您的新聞稿在區塊鏈社區內進行了大量覆蓋範圍。該平台的出色功能之一是能夠選擇特定於類別的目標。無論您的項目都專注於NFT,DEFI甚至電子競技,Coinzilla都可以將您的公告引導到專門從事區塊鏈利基市場的出版物。
Their escrow payment system adds a layer of accountability that’s often missing in PR services. You only pay when your release is actually published, removing the risk of paying for coverage that never materializes. The main limitation, or criticism, would be that PR is not their primary function. As such, you may find better results with a specialist service, but Coinzilla is an excellent bet if you’re looking for an all-around service for your crypto marketing needs.
他們的託管支付系統增加了PR服務中通常缺少的問責制。您只有在實際發布的發佈時才付款,從而消除了從未實現的承保範圍付費的風險。主要限製或批評是PR不是其主要功能。因此,您可能會通過專業服務找到更好的結果,但是如果您正在尋找滿足加密貨幣營銷需求的全方位服務,Coinzilla是一個絕佳的選擇。
4. Alexa Blockchain
4。 Alexa區塊鏈
Alexa Blockhain is a little bit different from the rest of this list as it actually functions as a media site of its own, catered to the blockchain space. Its main appeal for PR is its level of accessibility for projects at different stages. If you’re running a bootstrapped startup, you can actually publish non-commercial press releases for free directly on their site—a huge advantage when you’re watching every dollar.
Alexa Blockhain與此列表的其餘部分有所不同,因為它實際上是其本身的媒體站點,可滿足區塊鏈空間。它對PR的主要吸引力是其在不同階段的項目的可訪問性水平。如果您正在運行一家自舉啟動,則實際上可以直接在其網站上免費發布非商業新聞稿,這是您觀看每一美元時的巨大優勢。
If you need wider and more comprehensive distribution, Alexa Blockchain offers premium packages that allow you to lean on their industry connections to spread your news across tech and business outlets globally. Their team genuinely understands the difference between various blockchain technologies
如果您需要更廣泛,更全面的發行版,Alexa區塊鏈提供高級套餐,使您可以依靠他們的行業聯繫,以將新聞傳播到全球技術和商業渠道中。他們的團隊真正了解各種區塊鏈技術之間的區別
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