OpenSea 的 NFT 主導地位在日益激烈的競爭中逐漸消失

前 NFT 市場領導者 OpenSea 已將大量市場份額輸給了 Blur 和 Magic Eden 等競爭對手。儘管整體 NFT 交易量下降了 92%，但 OpenSea 的每週交易量已驟降至 2,000 萬美元，僅佔市場的 16%。這種主導地位的喪失歸因於 OpenSea 無法適應不斷變化的市場條件，包括競爭對手採用的新商業策略以及可選版稅的引入，這使得與 NFT 創作者的關係變得緊張。

OpenSea's Dominance Wanes Amidst Shifting NFT Marketplace Landscape

OpenSea 的主導地位隨著 NFT 市場格局的變化而減弱

San Francisco, California - OpenSea, once the undisputed leader in the non-fungible token (NFT) marketplace, has witnessed a significant decline in its trading volumes, relinquishing its dominant position to emerging competitors Blur and Magic Eden. This shift marks a fundamental transformation in the NFT ecosystem, altering the business tactics and profit models that underpin these platforms.

加州舊金山 - OpenSea 曾經是不可替代代幣 (NFT) 市場無可爭議的領導者，但其交易量卻大幅下降，將其主導地位讓給了新興競爭對手 Blur 和 Magic Eden。這一轉變標誌著 NFT 生態系統的根本性轉變，改變了支撐這些平台的商業策略和獲利模式。

Volume Erosion and Market Share Loss

銷量下降和市佔率流失

At the height of its dominance nearly two years ago, OpenSea commanded a substantial 75% market share, with weekly trading volumes exceeding $1 billion. However, data from the Hildobby Dune dashboard reveals a stark decline, with OpenSea's volumes plummeting to a mere $20 million last week, accounting for approximately 16% of the total market. This sharp drop underscores the precipitous decline in overall NFT trading interest and activity since April 2022.

近兩年前，OpenSea 在其統治地位的巔峰時期佔據了 75% 的市場份額，每週交易量超過 10 億美元。然而，來自 Hildobby Dune 儀表板的數據顯示，OpenSea 的交易量明顯下降，上週跌至僅 2000 萬美元，約佔整個市場的 16%。這一急劇下降凸顯了自 2022 年 4 月以來整體 NFT 交易興趣和活動的急劇下降。

Competitive Market Dynamics

競爭市場動態

The emergence of Blur and Magic Eden has played a pivotal role in OpenSea's diminishing market share. Blur, with its zero trading fee model and its airdrop of governance tokens, quickly gained traction among NFT traders. Magic Eden, on the other hand, has captured a significant segment of the market by supporting NFT trading on multiple blockchains, including Bitcoin and Solana, in addition to Ethereum.

Blur和Magic Eden的出現對OpenSea市場份額不斷縮小起到了關鍵作用。 Blur 憑藉其零交易費用模式和空投治理代幣，迅速贏得了 NFT 交易者的青睞。另一方面，Magic Eden 透過支援多個區塊鏈上的 NFT 交易，佔領了很大一部分市場，其中包括比特幣和 Solana，以及以太坊。

Strategic Missteps and Lost Relationships

戰略失誤和失去的關係

Analysts attribute OpenSea's decline not only to external competition but also to internal strategic missteps. Eddie Wharton, a Web3 data science consultant and NFT trader, points to OpenSea's "first huge loss" to Blur due to its lack of competitive incentives and its controversial decision to make royalties optional, alienating many NFT creators.

分析師將 OpenSea 的衰退不僅歸因於外部競爭，還歸因於內部策略失誤。 Web3 數據科學顧問兼NFT 交易員 Eddie Wharton 指出，OpenSea 對Blur 造成的「第一筆巨額損失」是由於其缺乏競爭性激勵措施，以及其有爭議的讓版稅成為可選的決定，從而疏遠了許多NFT 創作者。

Incentive Programs and Cross-Blockchain Support

激勵計劃和跨區塊鏈支持

Rival platforms like Blur and Magic Eden have effectively attracted and retained users through attractive incentive programs, such as points-based rewards and airdrops. Additionally, Magic Eden's support for various blockchains has provided it with a competitive advantage over OpenSea, which primarily focuses on Ethereum-based NFTs.

Blur 和 Magic Eden 等競爭對手平台透過積分獎勵和空投等有吸引力的激勵計劃有效地吸引並留住了用戶。此外，Magic Eden 對各種區塊鏈的支援為其提供了相對於主要專注於基於以太坊的 NFT 的 OpenSea 的競爭優勢。

Brand Recognition and User Base

品牌認知與用戶群

Despite its diminished market share, OpenSea maintains a strong brand reputation and a loyal user base. Per the Dune dashboard, OpenSea still boasts a higher number of daily and weekly active traders than its rivals, even though it lags behind in volume. This suggests that OpenSea's brand recognition continues to resonate with newcomers to the NFT market.

儘管市佔率下降，OpenSea 仍保持著良好的品牌聲譽和忠實的用戶群。根據 Dune 儀表板，OpenSea 仍然擁有比競爭對手更多的每日和每週活躍交易者數量，儘管它在交易量上落後。這表明 OpenSea 的品牌認知度繼續與 NFT 市場的新來者產生共鳴。

Seasoned Traders' Preferences

經驗豐富的交易者的偏好

Seasoned NFT collectors and traders, however, have gravitated towards other platforms, according to Andrew Forte, head of strategy at Unfungible, a web3 consulting agency. This suggests that OpenSea may be losing its appeal to experienced NFT enthusiasts who seek specialized features and incentives offered by its competitors.

然而，web3 諮詢機構 Unfungible 的策略主管 Andrew Forte 表示，經驗豐富的 NFT 收藏家和交易者已經傾向於其他平台。這表明 OpenSea 可能會失去對經驗豐富的 NFT 愛好者的吸引力，這些愛好者尋求競爭對手提供的專門功能和激勵措施。

Conclusion

結論

OpenSea's decline serves as a cautionary tale for dominant platforms in the rapidly evolving NFT landscape. Amidst intense competition and changing market dynamics, businesses must adapt their strategies and respond to emerging trends to maintain their market share and relevance. The rise of Blur and Magic Eden underscores the need for innovation, user incentives, and cross-platform compatibility in the ever-changing realm of non-fungible tokens.

OpenSea 的衰落對於快速發展的 NFT 格局中的主導平台來說是一個警告。在激烈的競爭和不斷變化的市場動態中，企業必須調整策略並應對新興趨勢，以保持市場份額和相關性。 Blur 和 Magic Eden 的崛起凸顯了在不斷變化的不可替代代幣領域對創新、用戶激勵和跨平台相容性的需求。