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可能是為了宣傳更新版卡車,現代正在嘗試讓 NFT 再次發生。
Hold up, everyone. We've just found the one NFT that actually has some tangible value. Hyundai has just taken one of the 10 non-fungible tokens it created when it launched the Santa Cruz pickup and made it fungible. Sort of. What we're trying to say is that Hyundai turned an NFT into a real truck.
大家堅持住。我們剛剛發現了一種真正具有一定實際價值的 NFT。現代汽車剛剛採用了在推出 Santa Cruz 皮卡時創建的 10 個不可替代代幣之一,並使其可替代。有點像。我們想說的是,現代汽車將 NFT 變成了真正的卡車。
Way back in 2021, Hyundai revealed the Santa Cruz compact pickup truck. It was right about the peak of the NFT digital token's hype era, and automakers were scrambling to get on board. Fortunately for most automakers, the fad was already over by the time they got around to it. Not for Hyundai, though. It hit the mark in April 2021 and gave out 10 Santa Cruz NFTs through a sweepstake on its Twitter account. Those NFTs have turned out to be quite valuable, or at least one of them has.
早在 2021 年,現代就推出了 Santa Cruz 緊湊型皮卡。恰逢 NFT 數位代幣炒作時代的頂峰,汽車製造商爭先恐後地加入其中。幸運的是,對於大多數汽車製造商來說,當他們開始關注時,這種時尚已經結束了。但不適用於現代。它於 2021 年 4 月達到目標,透過 Twitter 帳戶抽獎發放了 10 個 Santa Cruz NFT。事實證明,這些 NFT 非常有價值,或至少其中一個有價值。
2025 Hyundai Santa Cruz
2025年現代聖克魯斯
One Of 10 NFTs Turned Into A Real Truck
10 個 NFT 之一變成了一輛真正的卡車
Possibly as a way to hype the refreshed version of the truck, Hyundai is trying to make NFTs happen again. This time, though, it's willing to take one off of your hands instead of minting one for you. The call went out on Instagram to everyone, but it was looking for just 10 people - the 10 who currently hold one of the original Santa Cruz NFTs.
可能是為了宣傳更新版卡車,現代正在嘗試讓 NFT 再次發生。不過,這一次,它願意從你手中奪走一把,而不是為你鑄造一把。該呼籲在 Instagram 上向所有人發出,但它只尋找 10 個人——這 10 個人目前持有一份原始的 Santa Cruz NFT。
2025 Hyundai Santa Cruz XRT First Drive Review: Leveling Up The Lifestyle Truck
2025 年現代 Santa Cruz XRT 首次駕駛評論:升級生活方式卡車
Is the new XRT trim worth the extra money? We took it for a spin to find out if the trim's $40,000 starting price is justified.
新的 XRT 內裝值得花額外的錢嗎?我們試了一下,看看這款內裝 40,000 美元的起價是否合理。
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Whichever of those 10 owners replied with a comment and responded to the link in the bio first would get their NFT exchanged for an actual 2025 Hyundai Santa Cruz pickup - a real truck, one they could drive around.
這10 名車主中,無論哪一位先回覆評論並回覆簡介中的鏈接,都將用他們的NFT 兌換一輛真正的2025 年現代Santa Cruz 皮卡——一輛真正的卡車,他們可以開著走。
Token Holder Could Take Real Truck Or Real Cash
代幣持有者可以乘坐真正的卡車或真正的現金
Unsurprisingly, the NFT exchange offer has already been claimed. We're not sure who still had one of the tokens or how quickly they leaped out of their seat to claim it, but we're guessing it was fast. The lucky NFT owner could have taken the car, a Santa Cruz Limited, or they could have taken cash - $20,000, to be precise. We'd probably have taken the car since its MSRP is around double that cash prize.
不出所料,NFT 交換要約已經被認領。我們不確定誰仍然擁有其中一枚代幣,也不知道他們以多快的速度從座位上跳起來領取它,但我們猜測速度很快。幸運的 NFT 所有者可以拿走這輛 Santa Cruz Limited 的汽車,也可以拿走現金——準確地說,是 20,000 美元。我們可能會買這輛車,因為它的建議零售價大約是現金獎勵的兩倍。
Hyundai Giving Away 5,000 Unique NFTs For Free
現代汽車免費贈送 5,000 個獨特的 NFT
The South Korean company is hoping to appeal to Millennial and Gen Z consumers.
這家韓國公司希望吸引千禧世代和 Z 世代消費者。
Strangely enough, this isn't Hyundai's only recent NFT-related event. Hyundai Global is still all in on the technology as well as the Metaverse. The Hyundai Metaverse page is still online and advertising a partnership with Roblox. There was a Hyundai NFT anniversary event held in June of 2023, and a new Hyundai NFT Metamobility website went up in January.
奇怪的是,這並不是現代最近唯一一次與 NFT 相關的活動。現代全球仍然全力投入科技和元宇宙。現代 Metaverse 頁面仍然在線,並宣傳與 Roblox 的合作夥伴關係。 2023 年 6 月舉辦了現代 NFT 週年紀念活動,並於 1 月上線了新的現代 NFT Metamobility 網站。
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