Mythical Games Primed to Define GameFi Landscape in 2025 With FIFA Rivals, Pudgy Party Releases

Mythical Games (NYSE:MYTH) stock is up around 10% to start 2025. The GameFi company had a banner 2024, highlighted by the sustained success of NFL Rivals, key partnership announcements, and the growing relevance of the MYTH token. With FIFA Rivals and Pudgy Party set to launch in 2025, the stage is set for Mythical to define the GameFi landscape.

Here's a closer look at Mythical Games’ 2024 and what to expect in 2025 from the GameFi company.

NFL Rivals remained one of the most successful blockchain-powered sports games in 2024, surpassing 7 million downloads. Its arcade-style gameplay and tradable NFT players drove high engagement and significant transaction volumes on the Mythical Marketplace. The game showcased the potential of web3 gaming that prioritizes fun and accessibility while seamlessly integrating blockchain features.

Mythical Games also inked its largest partnership to date with FIFA, announcing FIFA Rivals, which is set to launch in late 2025. The mobile soccer game builds on the proven formula of NFL Rivals, allowing players to manage football clubs, engage in PvP matches, and trade iconic players as NFTs. With global accessibility through iOS and Android platforms, FIFA Rivals aims to tap into the widespread love of “the beautiful game.” The announcement alone contributed to a notable uptick in MYTH token activity.

In a move that surprised many, Mythical Games also partnered with the Pudgy Penguins IP to create Pudgy Party, an AAA mobile game scheduled for release in 2025. The collaboration highlights Mythical’s ability to connect with diverse player bases, expanding beyond traditional sports enthusiasts into a growing NFT fanbase.

Mythical Games champions a vision of web3 gaming where blockchain technology enhances, rather than overshadows, the player experience. Under CEO John Linden’s leadership, the company has demonstrated that games must first be engaging and accessible, with web3 features seamlessly integrated to add value. Pudgy Party looks set to embody that ethos.

Pudgies were everywhere in 2024, with the PFP collection surpassing a 30 ETH floor price and the launch of the PENGU token crowning a remarkable year. To say that the Pudgy community is stoked for the launch of Pudgy Party would be an understatement. There's a lot riding on the success of the game for all parties. For Pudgy Penguins, it extends the IP and unlocks a new use case that will give holders and fans something to explore through 2025.

For Mythical Games, meanwhile, it's a chance to show that it's capable of mastering every gaming genre it turns its hand to and cementing its rising reputation as the go-to GameFi studio for big brand launches. If you're looking to add utility to your memecoin/jpegs/L2, in other words, Mythical are the people you go and see. But even if Pudgy Party proves to be merely mid rather than exceptional, Mythical Games has several more irons in the fire – not least FIFA Rivals.

Footie Fans Get Their Game

While the other football – the one known as “American football” to non-US audiences – is huge, soccer is the truly global game, boasting billions of fans across every continent. FIFA Rivals is expected to replicate the success of NFL Rivals on a global scale. Soccer's universal appeal and FIFA's brand recognition provide a massive opportunity to engage millions of players.

FIFA Rivals blends dynamic gameplay, NFT-based player trading, and mobile accessibility, positioning it as a potential breakthrough title for web3 gaming. Mythical Games is understandably excited about what the launch of FIFA Rivals will do for GameFi and for its own prospects too. There are already 100K users trading assets on its Mythical Marketplace, primarily off the back of NFL Rivals. There's the potential for its FIFA successor to 10x this and accelerate web3 gaming adoption in the process.

Which leads us to MYTH, the asset that facilitates all marketplace transactions and whose performance serves as a yardstick for gauging Mythical Games' success.

The Rise of the MYTH Token

MYTH, Mythical Games' native token, was a solid performer in 2024, but it's still in stealth mode, with price action relatively muted but healthy volume suggesting that something is brewing just beneath the surface. With 2025 looking poised to be Mythical Games' breakout year, there's a good chance that MYTH will follow – or potentially lead – as the metric by which Mythical and GameFi at large are measured.

Serving as the backbone of the Mythical Marketplace, MYTH facilitates in-game transactions and trading of digital assets, including player NFTs from NFL Rivals. In 2024, the MYTH token saw steady growth, driven by increased in-game