路易威登 (Louis Vuitton) 為 Via NFT 持有者推出獨家 Varsity 夾克

Louis Vuitton 最新發布的 Via NFT 推出了限量版校隊夾克，專供 Via NFT 持有者購買。這款價值 7,900 歐元的夾克由 Pharrell Williams 設計，結合了物理和數位元素，包括麂皮鹿皮、彩虹色按扣和刺繡標誌。持有者可以透過代幣門禁網站購買夾克，並將在今年稍後收到實體版本。 Via NFT 於 2022 年 6 月推出，出售與 Soulbound NFT 相關的數位寶箱，讓持有者能夠獲得獨家時裝秀物品。

Louis Vuitton Unveils Exclusive Varsity Jacket for Via NFT Holders

路易威登為 Via NFT 持有者推出獨家 Varsity 夾克

In a testament to the enduring allure of Western aesthetics and the brand's penchant for collectible luxury, Louis Vuitton has released a limited-edition varsity jacket as part of its ongoing Via NFT project.

作為其正在進行的 Via NFT 項目的一部分，路易威登發布了一款限量版校隊夾克，證明了西方美學的持久魅力和該品牌對奢侈品收藏的偏好。

Available exclusively to holders of the brand's Via NFTs, the coveted jacket embodies the spirit of the modern cowboy, evoking a bygone era with its rugged yet refined details. Designed by Pharrell Williams, the sartorial masterpiece features supple suede buckskin, iridescent snaps, and an intricately embroidered Louis Vuitton logo.

這款令人垂涎的夾克專為該品牌 Via NFT 持有者發售，體現了現代牛仔的精神，以其粗獷而精緻的細節喚起了人們對過去時代的回憶。這款剪裁傑作由法瑞爾威廉斯 (Pharrell Williams) 設計，採用柔軟的麂皮鹿皮、虹彩按扣和精緻的路易威登刺繡標誌。

Priced at €7,900, the jacket represents a unique fusion of physical and digital exclusivity. Via NFT holders can purchase the jacket through a token-gated website, ensuring their access to this limited-edition creation. Following the transaction, the physical version of the jacket will be dispatched to the holder in November or December.

該夾克售價 7,900 歐元，代表了實體和數位專有性的獨特融合。 Via NFT 持有者可以透過代幣門控網站購買這件夾克，確保他們能夠獲得這款限量版作品。交易完成後，夾克的實體版本將在 11 月或 12 月發送給持有者。

The Via project, launched in June 2022, introduced a series of phygital treasure trunks linked to soulbound (non-transferable) NFTs. Only a select few hundred of these trunks were made available, creating a coveted status symbol among their owners. The subsequent release of exclusive runway items, including the varsity jacket, is a testament to the project's success and its ability to foster a community of discerning collectors.

Via 計畫於 2022 年 6 月啟動，推出了一系列與 Soulbound（不可轉讓）NFT 相關的數位寶箱。這些行李箱僅限發售數百件，成為其主人夢寐以求的身份象徵。隨後發布的獨家時裝秀單品（包括校隊夾克）證明了該項目的成功及其培養眼光敏銳的收藏家社區的能力。

Via NFT holders possess the exclusive privilege of purchasing these runway pieces, which are not available to the general public. The orange monogram Speedy 40 bag, debuting during Williams's inaugural show in June 2022, and the digital mini trunk designed by Nicolas Ghesquière for the SS24 runway, have previously been made available to this exclusive group.

Via NFT 持有者擁有購買這些時裝秀單品的獨家特權，而一般大眾無法獲得這些特權。橙色花押字 Speedy 40 手袋於 2022 年 6 月 Williams 首秀期間首次亮相，而 Nicolas Ghesquière 為 SS24 秀場設計的數位迷你行李箱此前已向該獨家群體發售。

While the exact number of Via Treasure Trunk NFT holders remains undisclosed, the estimated number of owners on NFT marketplace OpenSea suggests a select group of approximately 144 individuals. Louis Vuitton's highly curated rollout has ensured the exclusivity of the project, with potential buyers required to connect their crypto wallets and demonstrate their financial credentials.

雖然 Via Treasure Trunk NFT 持有者的確切人數尚未披露，但 NFT 市場 OpenSea 上的估計持有者人數表明，有一個精選的群體，大約有 144 人。路易威登精心策劃的推出確保了該項目的排他性，潛在買家需要連接他們的加密錢包並證明他們的財務憑證。

The launch of the limited-edition varsity jacket further solidifies Louis Vuitton's position as a fashion house at the forefront of innovation and digital engagement. By leveraging NFTs, the brand has created a unique ecosystem that marries physical luxury with the excitement of digital ownership, catering to the discerning tastes of today's most affluent collectors.

限量版校隊夾克的推出進一步鞏固了路易威登作為創新和數位化前沿時尚品牌的地位。透過利用 NFT，該品牌創建了一個獨特的生態系統，將實體奢華與數位所有權的興奮結合起來，迎合當今最富裕收藏家的挑剔品味。