谷歌整合以太坊名稱服務，增強加密生態系統的使用者體驗

Does Google's Integration of Ethereum Name Service Enhance User Experience?

谷歌整合以太坊名稱服務是否增強了使用者體驗？

Google has taken a bold step towards embracing the crypto ecosystem by integrating Ethereum Name Service (ENS) data into its search results. This move has sparked excitement among the crypto community, raising questions about its potential impact on user experience and the broader adoption of blockchain technology.

透過將以太坊名稱服務（ENS）數據整合到其搜尋結果中，谷歌在擁抱加密生態系統方面邁出了大膽的一步。此舉引發了加密貨幣社群的興奮，引發了人們對其對用戶體驗和區塊鏈技術更廣泛採用的潛在影響的質疑。

Ethereum Name Service: Simplifying Complex Addresses

以太坊名稱服務：簡化複雜地址

Ethereum Name Service addresses the challenge of complex wallet addresses by allowing users to create human-readable names, such as "yourname.eth," which can be easily shared and used to receive payments or interact with decentralized applications (dApps). This mirrors the convenience of using domain names to access websites instead of IP addresses.

以太坊名稱服務透過允許用戶創建人類可讀的名稱（例如“yourname.eth”）來解決複雜錢包地址的挑戰，該名稱可以輕鬆共享並用於接收付款或與去中心化應用程式（dApp）互動。這反映了使用網域名稱而不是IP位址存取網站的便利性。

Google's Growing Embrace of Crypto

谷歌越來越擁抱加密貨幣

Google's integration of ENS data is part of its growing involvement with crypto and blockchain technology. In May 2023, the tech giant introduced native support for Ethereum wallet balances, enabling users to view their balances directly in search results. This functionality has now been extended to ENS domains.

谷歌整合 ENS 數據是其日益涉足加密貨幣和區塊鏈技術的一部分。 2023 年 5 月，這家科技巨頭引入了對以太坊錢包餘額的原生支持，使用戶能夠直接在搜尋結果中查看其餘額。此功能現已擴展到 ENS 域。

A Pioneer in Crypto Integration

加密整合的先驅

In 2022, Google made waves in the crypto space by introducing a feature that allowed some Ethereum wallet addresses to have their Ether balances tracked by its search engine. This move was hailed as a significant step towards mainstream adoption of blockchain technology.

2022 年，Google推出了一項功能，允許某些以太坊錢包地址的搜尋引擎追蹤其以太幣餘額，從而在加密貨幣領域掀起波瀾。此舉被譽為區塊鏈技術主流採用的重要一步。

Crypto Advertising and Ethereum Merge

加密貨幣廣告與以太幣合併

Google's commitment to crypto extends beyond wallet support. In 2022, the company revised its crypto advertising policy to include "Cryptocurrency Coin Trusts," allowing investors to trade shares in trusts holding digital assets. Additionally, Google celebrated the Ethereum Merge event by featuring animated pandas moving in sync.

谷歌對加密貨幣的承諾不僅限於錢包支援。 2022 年，該公司修改了其加密貨幣廣告政策，將「加密貨幣代幣信託」納入其中，允許投資者交易持有數位資產的信託股票。此外，Google還透過同步移動的動畫熊貓來慶祝以太坊合併事件。

Partnership with GoDaddy: Breaking Down Barriers

與 GoDaddy 的合作：打破障礙

On February 5, ENS announced a partnership with domain registrar GoDaddy, enabling the Web3 community to link their .eth names to traditional Web2 domains at no extra cost. This partnership eliminates the barrier of high gas fees that previously prevented users from bringing domain names to ENS.

2 月 5 日，ENS 宣布與域名註冊商 GoDaddy 建立合作夥伴關係，使 Web3 社群能夠將其 .eth 名稱連結到傳統的 Web2 域名，無需額外費用。此次合作消除了先前阻礙用戶將域名引入 ENS 的高額 Gas 費障礙。

Self-Sovereignty and Decentralized Identities

自我主權與去中心化身份

The GoDaddy-ENS partnership empowers DNS domain holders with a new level of self-sovereignty by giving them greater control over their decentralized identities. This shift towards decentralized identities aligns with the core principles of Web3 and the broader crypto movement.

GoDaddy-ENS 合作夥伴關係使 DNS 網域持有者能夠更好地控制其去中心化身份，從而將自我主權提升到新的水平。這種向去中心化身分的轉變符合 Web3 和更廣泛的加密貨幣運動的核心原則。

Conclusion: Google's Crypto Ambitions

結論：Google的加密貨幣野心

Google's integration of ENS data and its growing involvement with crypto and blockchain technology signal the company's ambition to become a major player in this emerging ecosystem. As the crypto landscape continues to evolve, Google's actions suggest that it is well-positioned to bridge the gap between traditional finance and the decentralized world of Web3.

谷歌對 ENS 數據的整合以及對加密貨幣和區塊鏈技術的日益參與標誌著該公司成為這一新興生態系統主要參與者的雄心。隨著加密貨幣領域的不斷發展，Google的行動表明它已經做好了彌合傳統金融和 Web3 去中心化世界之間差距的準備。