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NOT、DOGS、CATI 和 HMSTR 等代幣代表了獨特的演變。與傳統的迷因幣不同,這些代幣不是圍繞著故事、吉祥物或病毒趨勢構建的。
The crypto market is abuzz with a new wave of tokens emerging from the TON blockchain, capturing attention and leaving established meme coins like DOGE, SHIB, and PEPE in the dust. But what sets these tokens apart and fuels their surprising success?
TON 區塊鏈中出現的新一波代幣吸引了人們的注意,讓 DOGE、SHIB 和 PEPE 等成熟的 meme 代幣望塵莫及。但是是什麼讓這些代幣與眾不同並且取得了驚人的成功呢?
Unlike conventional meme coins, tokens like NOT, DOGS, CATI, and HMSTR aren’t built around stories, mascots, or viral trends. They don’t rely solely on quirky branding, yet they've managed to pique the market's interest in unexpected ways. These tokens are often distributed to the community through airdrops before Token Generation Events (TGEs), remaining unavailable for purchase until their official launch. Interestingly, these tokens don’t even have a smart contract until they hit the market. It's a concept that defies crypto norms yet resonates with many newcomers entering the crypto world for the first time.
與傳統的迷因幣不同,NOT、DOGS、CATI 和 HMSTR 等代幣並不是圍繞故事、吉祥物或病毒趨勢構建的。他們不僅依靠古怪的品牌,而且還成功地以意想不到的方式激起了市場的興趣。這些代幣通常在代幣生成活動(TGE)之前透過空投分發給社區,在正式發布之前仍無法購買。有趣的是,這些代幣在上市之前甚至沒有智能合約。這是一個違反加密規範的概念,但卻引起了許多首次進入加密世界的新人的共鳴。
The Surprising Origins: From Gimmick to GamificationConsider tokens like HMSTR, which signal the dawn of a new era in crypto. While the success of HMSTR appears revolutionary, its origins can be traced back to Notcoin — a simple app where users earned tokens by tapping on a button. What started as a basic exercise soon progressed. The mechanics of Notcoin were later incorporated into a more elaborate game, Hamster Kombat, which engaged tens of millions of users. Expanding on Notcoin's groundwork, Hamster Kombat introduced fundamental gaming elements, utilizing gamification techniques familiar to mobile game enthusiasts.
令人驚訝的起源:從噱頭到遊戲化考慮像 HMSTR 這樣的代幣,它標誌著加密貨幣新時代的到來。雖然 HMSTR 的成功看似革命性的,但它的起源可以追溯到 Notcoin——一個簡單的應用程序,用戶通過點擊按鈕即可賺取代幣。一開始的基本練習很快就取得了進展。 Notcoin 的機制後來被納入一款更精緻的遊戲《Hamster Kombat》中,該遊戲吸引了數千萬用戶。 Hamster Kombat 在 Notcoin 的基礎上進行了擴展,引入了基本的遊戲元素,並利用了手機遊戲愛好者熟悉的遊戲化技術。
The key differentiator? The seamless blend of the addictive simplicity of mobile gaming and blockchain innovation. Much like traditional meme coins relied on their jokesters’ mascots, Hamster Kombatre carved out its niche in the GameFi space, fortified by a robust referral program and seamless integration with the Telegram and TON ecosystems. This evolution is more than just a fresh take on meme coins; it's a compelling fusion of entertainment and crypto, opening doors to new user experiences.
關鍵的區別是什麼?行動遊戲的簡單性和區塊鏈創新的無縫融合。就像傳統的模因硬幣依賴笑話者的吉祥物一樣,Hamster Kombatre 在 GameFi 領域開闢了自己的利基市場,並通過強大的推薦計劃以及與 Telegram 和 TON 生態系統的無縫集成得到了加強。這種演變不僅僅是對模因硬幣的全新詮釋;它是娛樂和加密貨幣的引人注目的融合,為新的用戶體驗打開了大門。
Community over Speculation at the Heart of SuccessAt its core, the success of these tokens isn't solely about astute marketing or capitalizing on a trend. It hinges on the resilience of their communities. The era of token sales as the ultimate objective is in the past. Presently, the primary focus is fostering dedicated, actively engaged user communities. With a vast number of dynamic participants, generating revenue through collaborations or advertising becomes notably simpler than persuading individuals to purchase yet another token.
社群而非投機是成功的核心這些代幣的成功並不僅僅在於精明的營銷或利用趨勢。這取決於社區的復原力。以代幣銷售為最終目標的時代已經過去。目前,主要重點是培養專注、積極參與的使用者社群。有了大量活躍的參與者,透過合作或廣告產生收入變得比說服個人購買另一種代幣要簡單得多。
The latest trend in Web3 marketing focuses on rewarding user engagement. Instead of making hollow promises or relying too heavily on gimmicks, projects are offering real value through tokens tied to meaningful activities. It's a shift that could change the game for how blockchain projects build and sustain their user bases.
Web3 行銷的最新趨勢著重於獎勵用戶參與度。項目不是做出空洞的承諾或過度依賴噱頭,而是透過與有意義的活動相關的代幣來提供真正的價值。這一轉變可能會改變區塊鏈項目如何建立和維持其用戶群的遊戲規則。
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