CoinShares 推出「加密小狗」計劃，向瑞典投資者介紹市場

歐洲資產管理公司 CoinShares 正在發起一項教育計劃，向瑞典投資者介紹加密貨幣。

European crypto asset manager CoinShares is launching an educational initiative to inform Swedish investors about cryptocurrencies.

歐洲加密資產管理公司 CoinShares 正在發起一項教育計劃，向瑞典投資者介紹加密貨幣。

CoinShares is doubling down on educating Swedish investors about the crypto market in an effort to promote its Nordic product, CoinShares XBT Provider, the firm said in a Nov. 12 press release. The so-called “CoinShiba Inu Puppies” initiative aims to educate Swedish investors about “crypto’s benefits through positive associations.”

CoinShares 在 11 月 12 日的新聞稿中表示，該公司正在加倍努力對瑞典投資者進行加密貨幣市場的教育，以推廣其北歐產品 CoinShares XBT Provider。所謂的「CoinShiba Inu Puppies」計劃旨在教育瑞典投資者「透過積極的關聯來了解加密貨幣的好處」。

Created by the Swedish agency Save our Souls, the campaign leverages a unique cultural insight: Swedes’ profound love for dogs, CoinShares notes.

CoinShares 指出，該活動由瑞典機構「拯救我們的靈魂」發起，利用了獨特的文化洞察力：瑞典人對狗的深厚熱愛。

“By tapping into this deep-seated affinity, the campaign seeks to create an unexpected yet heartwarming connection with crypto and foster a more nuanced discussion.”

“通過利用這種根深蒂固的親和力，該活動旨在與加密貨幣建立一種意想不到但溫馨的聯繫，並促進更細緻的討論。”

CoinShares

幣股

The European crypto asset manager decided to launch the educational push following research indicating that Swedish investors lag behind in crypto adoption, with only 9% holding cryptocurrencies compared to a European average of 12%.

研究顯示瑞典投資者在加密貨幣採用方面落後，只有 9% 的人持有加密貨幣，而歐洲平均為 12%，這家歐洲加密資產管理公司決定發起教育活動。

CoinShares CEO Jean-Marie Mognetti suggests that the decline in crypto adoption may be due to local media, explaining that “an unwarranted and repeated negative media coverage focusing on the industry’s challenges could be an explanation.”

CoinShares 執行長 Jean-Marie Mognetti 表示，加密貨幣採用率下降可能是由於當地媒體造成的，他解釋說，“媒體對行業挑戰的無端且反复的負面報道可能是一個解釋。”

The firm says the campaign will run for over a month, featuring digital videos, billboard ads, print ads in “prominent financial magazines,” as well as wild postings, and influencer partnerships.

該公司表示，該活動將持續一個多月，其中包括數位影片、廣告看板廣告、「著名財經雜誌」上的平面廣告，以及瘋狂的貼文和有影響力的合作夥伴。