從繁榮到NFT部門的崩潰：數字不在

在2025年第一季度，NFT藝術市場的交易量僅下降至2380萬美元。是的，你讀了正確的

2021 was a year defined by several trends, some more pleasant than others. Among them was the boom in NFT art, which filled social media with images of JPEGs, GIFs, and animated works sold on the blockchain for astronomical sums.

2021年是幾個趨勢定義的一年，有些比其他趨勢更愉快。其中包括NFT藝術中的繁榮，它為社交媒體帶來了JPEG，GIF和動畫作品的圖像，以用於天文數字的區塊鏈出售。

It was the new Eldorado of art, with digital creations by Beeple, Fewo, and other artists reaching seven-figure prices at major auctions. The art world was buzzing with excitement over this new form of art, which was accessible to all and broke all records.

這是新的Eldorado藝術品，由Beeple，Dieo和其他藝術家創作的數字創作，在大型拍賣會上達到了七位數的價格。藝術界對這種新的藝術形式感到興奮，這是所有人都可以訪問的，並打破了所有唱片。

However, today, only four years later, that glittering world seems like a distant memory. The market has collapsed, and the enthusiasm has waned. But is it really over? Or are we just entering a new phase?

但是，今天，僅四年後，這個閃閃發光的世界似乎是一個遙遠的記憶。市場崩潰了，熱情減弱了。但是真的結束了嗎？還是我們只是進入新階段？

From the boom to the collapse of the NFT sector: the numbers don't lie

從繁榮到NFT部門的崩潰：數字不在

In the first quarter of 2025, the trading volume in the NFT art market dropped to only 23.8 million dollars. To put this in perspective, in 2021, the market reached a peak of 2.9 billion dollars.

在2025年第一季度，NFT藝術市場的交易量僅下降至2380萬美元。考慮到這一點，在2021年，市場達到了29億美元的高峰。

According to DappRadar data, the number of active traders has also decreased significantly, going from over 500,000 in 2021 to less than 20,000 in 2025. This represents a 93% decrease, as if the entire ecosystem has suddenly emptied out.

根據Dappradar數據，積極交易者的數量也大大減少，從2021年的500,000多個到2025年的20,000。這降低了93％，就好像整個生態系統突然清空了一樣。

The rise and fall of NFT art

NFT藝術的興衰

2021 was a year of possibilities, where unknown digital artists became international stars in a matter of days. Works like "Everydays: The First 5000 Days" by Beeple were auctioned for 69.3 million dollars, making headlines in major newspapers.

2021年是一年的可能性，在幾天之內，未知的數字藝術家成為國際明星。蜂鳴器的作品類似於“每日：前5000天”的作品，以6930萬美元的價格拍賣，在主要報紙上成為頭條新聞。

The world was still in lockdown, money was circulating, FOMO was at its peak, and digital art, for the first time, seemed to have found a true home.

世界仍在封鎖，金錢在流傳，FOMO處於頂峰，數字藝術似乎第一次找到了一個真正的家。

However, the bull, as we know, had to burst.

但是，眾所周知，公牛不得不爆發。

"The boom was inevitably temporary. But NFT art is not dead: it is evolving towards more curated and sustainable forms," comments curator and consultant Claire Fenwick.

策展人兼顧問克萊爾·芬威克（Claire Fenwick）評論說：“繁榮不可避免地是暫時的。但是NFT藝術並未死亡：它正在發展為更具策劃和可持續的形式。”

Indeed, from 2022 onwards, we observed a decrease in enthusiasm, with 2023 marking the beginning of a decline and 2024 signaling the true breaking point.

確實，從2022年開始，我們觀察到熱情的下降，2023年標誌著下降的開始，2024年向真正的破裂點發出了信號。

A crisis told by the data

數據講述的危機

Here's a closer look at the numbers:

這是對數字的仔細研究：

It's the end of the quick profit run. The market has purified itself, perhaps even for the better.

這是快速利潤運行的終結。市場已經淨化了自己，甚至可以變得更好。

Who resisted? The Ordinals on Bitcoin

誰抵制？比特幣上的序數

While Ethereum and Polygon have seen a collapse in volumes, Bitcoin has surprisingly gained ground thanks to the Ordinals: a new form of NFT directly on the BTC chain.

儘管以太坊和多邊形的體積崩潰了，但由於序數：直接在BTC鏈上的一種新形式的NFT形式，比特幣令人驚訝地獲得了地面。

Within a year, the average price of an NFT on Bitcoin has grown by nearly 900%, going from $63 to over $630.

一年之內，比特幣的平均價格增長了近900％，從63美元到630美元以上。

"Bitcoin as an artistic layer is a novelty. The Ordinals allow us to explore a different aesthetic and a new form of decentralized ownership," declares Luca Moretti, a digital artist on Ordinals.

“比特幣作為藝術層是一種新穎性。這些序言使我們能夠探索一種不同的美學和新形式的分散所有權，” Ordinals的數字藝術家盧卡·莫雷蒂（Luca Moretti）宣稱。

This is an important signal: the interest in NFT art is not dead, it is simply shifting.

這是一個重要的信號：對NFT藝術的興趣還沒有死，它只是在轉移。

And now? The new trends to watch

現在？觀看的新趨勢

While some collectors are leaving the field, others are already looking ahead. Here's where NFT art might go in the coming months:

當一些收藏家離開球場時，其他人已經在展望。這是NFT藝術在接下來的幾個月中可能去的地方：

In short, the market is not dead. It's just changing its skin.

簡而言之，市場還沒有死。它只是改變了皮膚。

Marketplace in difficulty

難度市場

The platforms have also suffered the backlash. Some of the most famous names of 2021 are now struggling to survive:

這些平台也遭受了反彈。 2021年最著名的名字現在正在努力生存：

Who resisted? Only those who built a true community or a lasting cultural value.

誰抵制？只有那些建立真正的社區或持久文化價值的人。

NFT Art: is it really the end?

NFT藝術：真的是結局嗎？

What we are seeing is not the death of NFT art, but its natural evolution. Flippers are leaving, copy-paste projects are disappearing, and the artists who truly believe in it remain. The collectors who are not looking for hype but quality. The works that have something to say.

我們看到的不是NFT藝術的死亡，而是它的自然進化。翻片離開，複製項目正在消失，真正相信它的藝術家仍然存在。不尋求炒作而是質量的收藏家。有話要說的作品。

A bit like it has always been in art, right?

有點像一直在藝術中，對嗎？

Conclusion: crisis or rebirth?

結論：危機還是重生？

Yes, the crash was violent. But perhaps it was necessary. It cleared the way and opened the path to a new phase, more mature and more interesting.

是的，墜機是暴力的。但是也許是有必要的。它清理了道路，並為新階段開闢了道路，更加成熟，更有趣。

Million-dollar sales? Perhaps they will remain a rarity. But the space to create, innovate, and collect in Web3 is still there - and perhaps it is even more authentic than before.

百萬美元的銷售？也許他們將保持稀有性。但是，在Web3中創建，創新和收集的空間仍然存在 - 也許它比以前更為真實。