BitchClub：印度服裝品牌發起了最新的品牌活動，推出了Bitchcoin，這是一種虛構的貨幣，每次被稱為“ bit子”時，女性賺取的貨幣

通過一個敏銳而發人深省的敘述，該競選活動揭示了婦女面對判斷自己的審判的日常時刻。

Indian apparel brand Blissclub has launched its latest brand campaign, introducing Bitchcoin, a fictional currency that women earn each time they are called a "bitch" - a term often used to diminish those who challenge norms and move to their own rhythm.

印度服裝品牌BlissClub發起了最新的品牌廣告系列，推出了Bitchcoin，這是一種虛構的貨幣，每次被稱為“ bit子”時，女性賺取的貨幣- 這個術語通常用於減少那些挑戰規範並轉向自己的節奏的人。

With this satirical campaign, Blissclub reclaims the word, transforming it into a symbol of strength and resilience. Through a sharp and thought-provoking narrative, the campaign sheds light on the everyday moments where women face judgment for asserting themselves. Instead of allowing these labels to limit them, Blissclub encourages women to embrace movement - whether physical, personal, or professional - without hesitation. The brand's core mission has always been to spread happiness through movement, and this initiative reinforces that philosophy by challenging the societal barriers that often hold women back.

通過這場諷刺運動，BlissClub收回了這個詞，將其轉變為力量和韌性的象徵。通過一個敏銳而發人深省的敘述，該競選活動揭示了婦女面對判斷自己的審判的日常時刻。 BlissClub不用允許這些標籤限制它們，而是鼓勵婦女毫不猶豫地擁抱運動 - 無論是身體，個人或專業。該品牌的核心使命一直是通過運動傳播幸福，這一倡議通過挑戰經常阻礙女性退縮的社會障礙來加強這種哲學。

"This campaign is a reflection of the challenges women navigate daily," says Minu Margeret, Founder of Blissclub. "Movement isn't just about being active - it's about progress, expression, and the freedom to take up space. If standing up for oneself comes with labels, I believe those labels should be worn with pride. If I'm going to be called a "bitch, then it's a sign of power, pride and a nudge to #KeepMoving forward."

BlissClub的創始人Minu Margeret說：“這項運動反映了婦女每天導航的挑戰。” “運動不僅要活躍 - 這是關於進步，表達和占用空間的自由。如果為自己站起來，我相信那些標籤應該以自豪感。如果我要成為被稱為“ bit子，然後是力量，驕傲和推動#kekmovermovermove的標誌”。

The entire campaign has been conceptualized, scripted, and produced in-house, staying true to Blissclub's commitment to authentic storytelling. The campaign has been amplified across all social media platforms,. On LinkedIn, Blissclub has introduced unique activations like calling for a Bitchcoin Miner and sharing posts such as "Happy to announce that I got called a BITCH today, I made xxx Bitchcoins, so keep 'em coming!" These fun and engaging posts are encouraging employees to proudly embrace their "Bitch" status.

整個活動都已被概念化，腳本化和在內部生產，忠實於Blissclub對真實講故事的承諾。該活動在所有社交媒體平台上都已擴大。在LinkedIn上，BlissClub引入了獨特的激活，例如呼籲Bitchcoin Miner，並分享諸如“樂於宣布我今天被Bitch的bit子”等帖子，我做了XXX Bitchcoins，所以請繼續'Em'Em！”這些有趣而引人入勝的帖子鼓勵員工自豪地擁護他們的“ bit子”身份。

Additionally, Blissclub has partnered with like-minded brands to build on the whole narrative of “bitch” being a badge of honor. They're organizing a fun “Bitchasana with Bitchclub” workshop to push the message of KeepMoving. They'll be inviting 10 lucky winners to be a part of this fun yoga session and to support the movement. Blissclub has created noise on all platforms, Instagram, LinkedIN and even changed their OG Blisscoins to Bitchcoins for their customers to claim.

此外，BlissClub還與志同道合的品牌合作，建立在“ Bitch”的整個敘述上，成為榮譽的徽章。他們正在組織一個有趣的“與Bitchclub的Bitchasana”研討會，以推動保持發展的信息。他們將邀請10位幸運的獲獎者參加這次有趣的瑜伽課程並支持該運動。 BlissClub在所有平台，Instagram，LinkedIn上都會產生噪音，甚至將其OG Blisscoins更改為Bitchcoins，以供客戶聲稱。

Blissclub's Bitch-Coin campaign aims to empower women to stand tall and embrace their strength, regardless of societal labels. With playful yet powerful activations, the brand is sparking a movement where every "bitch" moment is a victory.

Blissclub的Bitch-Coin運動旨在使婦女能夠高高地位並擁抱自己的力量，而不論社會標籤如何。該品牌憑藉有趣而強大的激活，激發了一個運動，每個“ bit子”時刻都是勝利。