基本注意力代幣 (BAT)：透過用戶隱私徹底改變數位廣告

Basic Attention Token（BAT）是一個建立在以太坊區塊鏈上的去中心化、透明的數位廣告平台，旨在創建一種更高效、公平、安全的方式來連接廣告商、發布商和用戶。整合到注重隱私的 Brave 網路瀏覽器中，選擇觀看尊重隱私的廣告的用戶將因其關注而獲得 BAT 代幣獎勵。廣告主可以使用 BAT 來支付廣告空間和使用者註意力，而發布商則根據其內容的關注度獲得更大份額的廣告收入。 BAT 系統有助於減輕廣告攔截的影響，並提供替代的獲利模式，使用機器學習演算法私下監控和測量使用者在裝置上的注意力。

Basic Attention Token (BAT): Revolutionizing Digital Advertising with User Privacy

基本注意力代幣 (BAT)：透過用戶隱私徹底改變數位廣告

Amidst the labyrinthine world of cryptocurrencies, Basic Attention Token (BAT) stands out as a transformative force in the digital advertising ecosystem. Built on the immutable foundation of the Ethereum blockchain, BAT seeks to address the inherent flaws of traditional advertising models, empowering users, publishers, and advertisers alike with greater control, transparency, and privacy.

在迷宮般的加密貨幣世界中，基本注意力代幣（BAT）作為數位廣告生態系統的變革力量脫穎而出。 BAT 建立在以太坊區塊鏈的不可變基礎上，致力於解決傳統廣告模式的固有缺陷，為用戶、出版商和廣告商等提供更好的控制、透明度和隱私。

The BAT Ethos: Redefining Online Advertising

BAT 精神：重新定義網路廣告

The current digital advertising landscape is marred by invasive practices, data breaches, and a centralized structure that favors intermediaries. BAT challenges this paradigm, introducing a decentralized, user-centric ecosystem that places privacy at its core.

目前的數位廣告格局因侵入性做法、資料外洩和有利於中介機構的中心化結構而受到損害。 BAT 挑戰了這個範式，引入了一個以隱私為核心的去中心化、以使用者為中心的生態系統。

BAT's mission is to create a fairer, more efficient advertising exchange, where users are rewarded for their attention and advertisers can connect with their target audience effectively. By eliminating intermediaries and employing innovative technologies, BAT reduces costs, improves transparency, and empowers all stakeholders.

BAT 的使命是創建一個更公平、更有效率的廣告交易，讓用戶的注意力得到回報，廣告主可以有效地與目標受眾建立聯繫。透過消除中介機構和採用創新技術，英美菸草降低了成本，提高了透明度，並賦予所有利害關係人權力。

Empowering Users: Earning Rewards for Your Attention

賦予用戶權力：為您的關注贏得獎勵

At the heart of BAT lies the unique concept of rewarding users for their attention. By opting in to the BAT ecosystem through the Brave web browser, users can earn BAT tokens for viewing privacy-respecting advertisements. These tokens can be used to access premium content, support content creators, or exchanged for other goods and services.

BAT 的核心在於獎勵用戶注意力的獨特概念。透過 Brave 網路瀏覽器選擇加入 BAT 生態系統，用戶可以透過觀看尊重隱私的廣告來賺取 BAT 代幣。這些代幣可用於存取優質內容、支援內容創作者或交換其他商品和服務。

By recognizing the value of user attention, BAT shifts the power dynamic in online advertising. Users are no longer passive consumers but active participants who can monetize their time and attention.

透過認識到用戶注意力的價值，BAT 改變了網路廣告的權力動態。使用者不再是被動的消費者，而是主動的參與者，可以將他們的時間和注意力貨幣化。

Supporting Publishers: Fair Compensation and Alternative Revenue Streams

支持出版商：公平報酬與替代收入來源

Publishers play a crucial role in the BAT ecosystem, providing valuable content for users to consume. BAT offers a fair and transparent revenue-sharing model, ensuring publishers receive a larger share of advertising revenue based on the attention their content generates.

出版商在 BAT 生態系統中發揮著至關重要的作用，為用戶提供有價值的內容來消費。 BAT 提供公平、透明的收入分享模式，確保出版商根據其內容產生的關注度獲得更大份額的廣告收入。

This innovative approach provides publishers with an alternative to traditional programmatic advertising, which is often plagued by fraud, low payouts, and limited control. BAT empowers publishers to monetize their content effectively and build sustainable business models.

這種創新方法為發布商提供了傳統程序化廣告的替代方案，傳統程序化廣告經常受到詐欺、低支出和有限控制的困擾。 BAT 使出版商能夠有效地將其內容貨幣化並建立可持續的商業模式。

Enhancing Advertising: Targeting and Transparency

增強廣告：針對性和透明度

For advertisers, BAT presents a compelling opportunity to reach their target audience with greater precision and cost-effectiveness. By utilizing the Brave browser's advanced attention tracking capabilities, advertisers can ensure their messages are seen by users who are genuinely interested in their products or services.

對於廣告主而言，BAT 提供了一個極具吸引力的機會，可以更精確、更經濟地接觸目標受眾。透過利用 Brave 瀏覽器的高級注意力追蹤功能，廣告主可以確保他們的訊息被真正對其產品或服務感興趣的用戶看到。

BAT's decentralized nature eliminates intermediaries and reduces advertising fraud, providing advertisers with transparent reporting and accurate measurement of their campaign performance.

BAT 的去中心化性質消除了中介機構並減少了廣告欺詐，為廣告商提供透明的報告和對其廣告活動績效的準確衡量。

Technology Under the Hood: Privacy-Preserving Attention Measurement

幕後技術：隱私保護注意力測量

BAT's innovative design is underpinned by state-of-the-art technologies that protect user privacy. The Brave browser's built-in attention tracking system monitors user engagement with content on-device, using machine learning algorithms. This process ensures user data remains private and is never shared with advertisers or publishers without explicit consent.

BAT 的創新設計以保護用戶隱私的最先進技術為基礎。 Brave 瀏覽器內建的注意力追蹤系統使用機器學習演算法來監控使用者對裝置上內容的參與度。此流程可確保用戶資料保持私密性，未經明確同意，絕不會與廣告商或發布商分享。

BAT Tokenomics: The Utility Currency of the Ecosystem

BAT Tokenomics：生態系統的實用貨幣

BAT, the native token of the ecosystem, is an integral component that facilitates transactions within the advertising exchange. Users, publishers, and advertisers can exchange BAT to purchase ad space, reward content creators, or access premium content.

BAT 是生態系統的原生代幣，是促進廣告交易所內交易的不可或缺的組成部分。使用者、發布商和廣告商可以交換 BAT 來購買廣告空間、獎勵內容創作者或存取優質內容。

The token's utility within the BAT ecosystem ensures its value, driving demand and incentivizing the growth of the platform.

代幣在 BAT 生態系統中的實用性確保了其價值，推動需求並激勵平台的成長。

Investment Considerations: Potential Growth and Future Applications

投資考量：潛在成長與未來應用

BAT has gained significant traction since its inception, attracting the attention of investors and cryptocurrency enthusiasts alike. Its unique value proposition and growing adoption have contributed to its steady price appreciation.

BAT 自成立以來就獲得了巨大的關注，吸引了投資者和加密貨幣愛好者的注意。其獨特的價值主張和不斷增長的採用率導致其價格穩步上漲。

While BAT's price is subject to volatility like any cryptocurrency, many analysts see strong growth potential in the future. Factors such as the rising popularity of the Brave browser, the increasing demand for privacy-centric online experiences, and the growing adoption of blockchain technology in advertising are expected to drive BAT's value upward.

儘管英美菸草的價格像任何加密貨幣一樣會波動，但許多分析師認為未來有強勁的成長潛力。 Brave 瀏覽器的日益普及、對以隱私為中心的線上體驗的需求不斷增長以及區塊鏈技術在廣告中的日益採用等因素預計將推動 BAT 的價值上漲。

Conclusion: A Vision for a Better Digital Advertising Future

結論：美好數位廣告未來的願景

BAT represents a paradigm shift in the digital advertising industry, empowering users, supporting publishers, and providing advertisers with a fair and effective platform. Its user-centric design, transparent revenue-sharing model, and innovative privacy-preserving technologies have positioned BAT as a leading player in the emerging field of privacy-focused advertising.

BAT代表了數位廣告產業的典範轉移，為使用者賦能，支持發布商，為廣告主提供公平有效的平台。其以用戶為中心的設計、透明的收入分享模式以及創新的隱私保護技術使 BAT 成為新興的注重隱私的廣告領域的領導者。

As the digital advertising landscape continues to evolve, BAT is well-poised to play a pivotal role in shaping its future. By embracing user privacy, incentivizing attention, and leveraging blockchain technology, BAT has the potential to transform the way we consume, create, and monetize content online.

隨著數位廣告領域的不斷發展，英美菸草已做好準備在塑造其未來方面發揮關鍵作用。透過保護用戶隱私、激勵注意力和利用區塊鏈技術，BAT 有潛力改變我們在線上消費、創建和貨幣化內容的方式。