Lotte Group Picks Arbitrum to Power Its AI-Driven 3D Entertainment Metaverse Platform Caliverse

Lotte Group, a South Korean conglomerate, has chosen Arbitrum to power its Lotte Caliverse initiative, an AI-driven 3D entertainment platform built on blockchain technology. This platform will offer users a metaverse-like experience. Arbitrum, a Layer 2 Ethereum blockchain, will facilitate this ambitious project.

A Multiverse of Brands and Experiences

Lotte Caliverse will feature a range of brands from various sectors, including retail, chemicals, hotels, and food. Some of the highlighted brands are Givenchy, MCM, L’Occitane, 7-Eleven, and Tomorrowland, in addition to Lotte’s subsidiaries like Lotte Duty-Free, Lotte HiMart, and Lotte Cinema. This next-generation virtual platform is being created using Epic Games’ Unreal Engine 5 to provide users with a unique combination of digital and physical experiences.

The platform will allow users to shop in digital stores and have their purchases delivered in the real world. It also offers entertainment features such as attending K-Pop and electronic music concerts with popular artists like NMIXX and DJ ALOK, and enjoying music stages designed with Tomorrowland's expertise. Gaming enthusiasts will find diverse options, including dance battles and the newly introduced “Caliverse: Invasion,” where players combat alien invasions. Future updates will enable users to create their own games within the platform.

Blockchain Integration and Vision for Growth

Lotte’s decision to integrate Arbitrum into Lotte Caliverse reflects the company's goal of merging its retail legacy with innovative blockchain technologies. The platform aims to enhance user experiences by combining real-world interactions with on-chain opportunities, ultimately fostering a sustainable creator economy. This collaboration aligns with Arbitrum's vision of driving next-generation commerce, user-generated content, and gaming within a decentralized framework.

At CES 2025, Caliverse showcased its latest 3D technologies, including an app for glasses-free 3D visuals and real-time 3D Chroma Key AI technology that offers an immersive gameplay experience. This partnership between Caliverse and Arbitrum is set to expand the horizons of virtual worlds and redefine how users interact with blockchain-driven environments.

Leveraging Arbitrum’s Expanding Gaming Ecosystem

Arbitrum's gaming ecosystem experienced a 72% growth in 2024, hosting 119 game titles and 23 proprietary Orbit chains. By joining this vast ecosystem, Caliverse is poised to capitalize on the network’s robust infrastructure and advanced capabilities. The blockchain’s low-latency transactions, with block times of just 250 milliseconds, will ensure seamless integration of in-game interactions, providing a smooth and user-friendly experience.

Strategic Alliances and Momentum in Web3

This partnership with Caliverse builds on Arbitrum’s recent collaborations, including its alliance with gaming giant Ubisoft. By joining forces with one of Asia's largest conglomerates, Arbitrum continues to strengthen its position as a leading blockchain provider in the Web3 ecosystem. This collaboration marks a significant step forward in combining retail, entertainment, and blockchain technologies to deliver transformative virtual experiences.

Both companies are driven to set new standards in the decentralized space, with their partnership aiming to reshape the future of digital commerce and entertainment.