DOGS (DOGS) Unveils Roadmap to Integrate Charitable Purposes and Become a Means of Payment

The team behind a popular memecoin, named after Telegram’s iconic dog drawing, has unveiled its roadmap for the first half of 2025. The project, which is live on The Open Network (TON), will see the token integrated into various payment services and used to support charitable initiatives.

According to the roadmap, the DOGS token will be used for several use cases, including charitable purposes and as a means of payment, allowing users to make online and offline purchases, even when booking travel.

$DOGS Q1-Q2 2025 Roadmap is Here 🦴 We’re focused on building a stronger $DOGS ecosystem—from multiple games and utility to charity impact and community growth. More exciting things are in the works, but as always we’re sharing things that are nearly ready, realistic, and… pic.twitter.com/Aqt2DJAaob

That’s right, users will be able to book a trip using a coin that was inspired by an iconic drawing by Telegram’s co-founder, Pavel Durov.

The roadmap also introduces a philanthropic initiative in which community members can establish local nonprofit chapters. These organizations will facilitate charity work supported by a $4.5 million (AU$7.3 million) charity pool, comprising 6 billion unclaimed DOGS tokens.

The DOGS community has already partnered with groups like the Best Friends Animal Society, which shelters homeless animals in the United States, giving a practical use case for the token.

A Telegram Dog Inspires a Coin

The project’s charitable initiatives are sort of a tribute to Durov’s original doodle, called Spotty, which was drawn by Durov during a charity auction to support orphanages. Spotty also became the mascot of VK, a Russian social media company developed by Durov.

DOGS operates on Telegram as a bot with over 11 million monthly users and a community channel with over 14 million subscribers. The token has a supply of 550 billion tokens, with 81.5% allocated to the community to promote widespread access.

DOGS popularity by Q3 of 2024 was at its peak when the TON community noted that over 50M users engaged with the DOGS mini app on Telegram, with 42M eligible for the token airdrop. It even congested the TON blockchain due to massive activity from users claiming DOGS tokens during the airdrop.

A similar outage occurred the following day, lasting approximately six hours. In total, the network experienced 12 hours of downtime over 36 hours as it struggled to handle the surge in activity. Something similar happened with the meteoric rise of Notcoin (NOT), one of TON’s most popular Tap-To-Earn (T2E) projects.