Zentry Unveils Superlayer Innovation, Connecting 3 Billion Global Gamers

Zentry, formerly GuildFi, is rebranding to unify the gaming world through its Superlayer, connecting games across Web3, Web2, social media, and real-life activities. The Superlayer seamlessly integrates loyalty systems, gamer identities, and cross-world activities, creating a unified Play Economy where gamers can earn rewards and enhance their gaming experiences regardless of platform. As part of this relaunch, GuildFi is introducing a 1-for-10 token conversion for $GF holders, further integrating the community into the Zentry ecosystem. With a treasury exceeding $100 million, Zentry aims to become the leading player network and distributor in gaming, entertainment, and lifestyle.

Zentry Emerges as a Gaming Superlayer, Unifying a Global Gaming Community of Three Billion

Bangkok, April 23, 2024 - GuildFi, the leading web3 gaming guild backed by industry giants such as Binance Labs, Coinbase Ventures, and Animoca Brands, has undergone a strategic rebranding to Zentry. This transformation heralds a bold vision to create a Superlayer that seamlessly connects the world's fragmented gaming ecosystem, transcending platform boundaries and fostering a unified Play Economy.

Bridging the Gaming Landscape

Zentry's Superlayer bridges the gap between Web3 and Web2 games, social media platforms, and real-life activities. This technological marvel grants gamers a single overlay experience that blends loyalty systems, player identities, and cross-world activities from countless sources. As a result, it not only unifies the gaming community but also transforms the gaming experience into a cohesive adventure.

Empowering Players with Dynamic Avatars

Zentry's innovative approach introduces the concept of a dynamic avatar profile that evolves with each player's gaming activities. This profile becomes an embodiment of their gaming journey, reflecting their status, uniqueness, and virtual wealth. Whether it's casual mobile gaming, engaging with vast Twitch audiences, or even visiting a local coffee shop, players earn rewards, tokens, collectibles, and badges. These rewards not only enhance their in-game experiences but also create new opportunities for players to monetize their gaming passion.

"Game of Games" Concept

"Zentry envisions a 'game of games' where players can experience a single profile, universal rewards, and vast gaming activities," said Jarindr Thitadilaka, Founder & CEO of Zentry. "We're redefining how gamers are recognized and rewarded, creating a virtuous cycle where their gaming activities benefit their real selves, and their real-world actions boost their digital personas. This fundamental shift will empower players and revolutionize the gaming industry."

A Comprehensive Gaming Universe

Zentry's ecosystem encompasses a rich tapestry of interconnected elements, transcending the limitations of a typical decentralized autonomous organization (DAO). It comprises four vertically integrated cores:

• Blockchain Infrastructure: Seamlessly bridging Web2 and Web3 data, encompassing player identities, assets, and activity.
• Consumer Apps: Engaging applications designed to onboard players from diverse backgrounds.
• Multiversal IP World: Deepening gamer engagement through captivating narratives and collaborative IP partnerships.
• Robust Treasury: Exceeding $100 million, earmarked for strategic expansion and ecosystem incentives.

This ecosystem serves as an open universe teeming with endless content and experiences, fostering a thriving and immersive community.

Bridging Physical and Virtual Worlds

Zentry's aspiration extends beyond uniting the gaming landscape; it also aims to seamlessly connect the physical and virtual worlds. "We're striving to gamify daily life," continued Thitadilaka. "In this new Play Economy, your barista may reward your Zentry character with a perk, or vice versa, blurring the lines between our 'real' and virtual lives."

Token Conversion Program

As part of its rebranding, Zentry is introducing a token conversion program. Holders of the original GuildFi token ($GF) can convert to the new Zentry token ($ZENT) at a ratio of 1-for-10. This initiative further integrates the community into the Zentry ecosystem.

Poised for Success

Zentry's $100 million+ treasury, strategic investments, and established alliances with industry leaders position it as a formidable force in the gaming, entertainment, and lifestyle sectors. In the coming months, Zentry will unveil its flagship product and forge groundbreaking partnerships within the web2 and web3 gaming communities.

About Zentry

Zentry (formerly GuildFi) is a pioneering force in the gaming industry. Through its consumer-centric, infrastructure-oriented, and investor-focused products, it aims to connect and enrich the gaming ecosystem. Zentry's innovative technology and community-driven approach are poised to revolutionize the gaming landscape, making it more inclusive, rewarding, and interconnected for gamers worldwide.

According to Newzoo, over 3.3 billion people worldwide engaged in gaming in 2023, constituting more than 40% of the global population.

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