VeChain Unveils Marketplace-as-a-Service, Streamlining Asset Tokenization and Welcoming Gresini Racing as First Client

VeChain has introduced a groundbreaking platform, Marketplace-as-a-Service (MaaS), aimed at simplifying asset tokenization without the need for complex coding. This initiative seeks to make blockchain technology more accessible to businesses and individuals alike. VeChain also announced MotoGP champions Gresinin Racing as its first enterprise client. 

Gresini Racing intends to use MaaS to engage its fanbase with digital collectibles and NFTs, utilizing features such as social media login and support for fiat currencies to ensure user-friendliness.

Carlo Merlini, Gresini Racing’s Commercial and Marketing Director, sees blockchain as a means to enhance fan engagement and honor the legacy of the team’s founder, Fausto Gresini.

“Web3 is a new world, one that we wanted to be part of to build stronger engagement with our fanbase and, on a wider scale, the entire MotoGP community, who are increasingly digitally focused. “

Interestingly launch of MaaS coincides with the release of VeChain’s latest financial report which a positive trajectory over the final two quarters of 2023. During this period, VeChain experienced significant growth in Treasury holdings, reaching $264,496,981.70 by the end of Q3 and $440,061,754.10 by the end of Q4. 

This financial position reflects VeChain’s continued expansion efforts, including marketing, core dev team enhancement, tool development, partnership expansions, and pioneering work in sustainability, enterprise, and Web2 adoption.

In the latter half of 2023, VeChain remained actively engaged in cutting-edge research initiatives collaborating with Nobel Laureate Sir Konstantin Novoselov and Professor Qi Ge, a leading researcher in 2D/nanomaterials.