VeChain Powers No-Code NFT Marketplace Creation with Marketplace-as-a-Service Platform

VeChain has launched its Marketplace-as-a-Service (MaaS) platform, a white-label digital asset platform that allows businesses to deploy their own NFT marketplaces without coding knowledge. The platform aims to simplify the adoption of blockchain technology for real-world applications and is part of VeChain's commitment to providing no-code blockchain solutions, similar to its developer tool, VORJ.

VeChain Launches Revolutionary Marketplace-as-a-Service Platform, Unveiling No-Code NFT Marketplace Creation

VeChain, a global leader in enterprise-grade blockchain solutions, has unveiled its groundbreaking Marketplace-as-a-Service (MaaS) platform, empowering businesses to effortlessly deploy their own NFT marketplaces without a line of code. This transformative platform marks a significant milestone in VeChain's mission to democratize blockchain adoption through no-code solutions.

As part of its ongoing commitment to simplify blockchain integration, VeChain's MaaS mirrors its user-friendly developer tool, VORJ, eliminating the technical barriers often associated with blockchain implementation. This no-code approach enables businesses of all sizes and industries to harness the transformative potential of NFTs and blockchain technology.

To commemorate the MaaS launch, VeChain has forged a strategic partnership with Gresini Racing, the esteemed Italian MotoGP team. Gresini Racing will become the pioneering enterprise user of MaaS, offering exclusive NFT-based content, experiences, and memorabilia to its global fanbase. This partnership showcases the real-world applications of MaaS and the ease of asset tokenization.

Carlo Merlini, Gresini Racing's Commercial and Marketing Director, hailed the partnership as a catalyst for enhanced fan engagement. "Web3 presents an unprecedented opportunity to connect with our digitally savvy fanbase and the wider MotoGP community," said Merlini. "Through NFTs and digital collectibles, we can honor the legacy of our founder, Fausto Gresini, and create a deeper connection with our supporters."

MaaS envisions the seamless integration of NFC technology, paving the way for "phygitals" – the harmonious fusion of physical and digital assets. This innovative feature empowers brands and businesses to embed digital identities within physical products using chips and NFT technology. As a result, tangible items can be effortlessly tokenized, unlocking a new era of real-world asset utilization.

Jake Campton, Communications Lead at VeChain, emphasized the platform's significance in VeChain's mission to accelerate mass blockchain adoption. "MaaS embodies our commitment to providing no-code solutions that empower businesses to seamlessly integrate blockchain technology," stated Campton. "The partnership with Gresini Racing demonstrates how non-Web3 companies can effortlessly enter the space and leverage the transformative power of NFTs."

Gabriele Vedani, Founder and Chairman of ExPlus, the company powering the Web3 Marketplace, echoed the platform's potential as a bridge between the past, present, and future. "Our Web3 Marketplace serves as a gateway, connecting sporting and cultural heritage with a digitally connected community," said Vedani.

MaaS complements VeChain's unwavering efforts to provide no-code blockchain tools that accelerate technology adoption. VORJ, its no-code development platform, has empowered builders and businesses alike with a simplified environment for digital asset deployment, eliminating coding complexities and cost barriers.

Together, MaaS and VORJ form a formidable ecosystem of no-code solutions, heralding a new era of blockchain accessibility. VeChain's unwavering commitment to lowering the barriers to blockchain adoption is a testament to its vision of a blockchain-empowered future for all.