Will USD1 Redeem Trump's Crypto Reputation?

World Liberty Financial (WLF), a token project heavily affiliated with the Trump family, officially acknowledged that it had launched USD1, its very own stablecoin.

The launch of World Liberty Financial’s (WLF) stablecoin, pegged to the US dollar and supported by a reserve comprised of short-term US Treasury securities, dollar deposits, and other highly liquid assets, was officially announced last week.

To a certain degree, the announcement wasn’t surprising. During the Digital Assets Summit the White House held at the beginning of March, Treasury Secretary Scott Bessent said that the Trump administration would use stablecoins to preserve the US dollar’s role as the world’s strongest reserve currency.

“Trump is not simply issuing his stablecoin. He is legitimizing stablecoins in general to legitimize the US dollar. If you go through his stablecoin legislation, it is essentially about increasing the dollarization by making the US dollar easier and safer to use and selling more dollars in the process. Every USD stablecoin in circulation means USD-denominated asset in a bank somewhere. Not in CNY or any other currency,” explained Tae Oh, Founder of Creditcoin.

However, several reports claimed that the stablecoin launch could be met with skepticism due to Trump’s previous ventures in crypto, which have reportedly resulted in billions of dollars in losses for retail investors and triggered further accusations of conflicts of interest. While some welcome the idea of a sitting president backing the launch of a new stablecoin, others say that it sparks further cause for trouble.

Can USD1 Redeem Trump’s Crypto Reputation?

The crypto market went berzerk when Trump launched his meme coin two days before assuming office. Within a day of trading, the token reached a market capitalization of over $14.5 billion.

But, since that moment, the meme coin has been in freefall, tainted by constant volatility and evidence of insider trading. According to Chainalysis, while early buyers were able to cash out $6.6 billion in profits, smaller traders have experienced collective losses of over $2 billion.

Meanwhile, the Trump family has made nearly $100 million from trading fees alone.

WLF, the President’s decentralized finance (DeFi) experiment, largely failed to restore confidence in Trump-backed crypto projects. Reports quickly unveiled that the Trump family holds a 75% stake in the platform’s net revenue and a 60% stake in the holding company.

Applying these percentages to WLF’s most recent token sale, Trump would have earned $400 million in revenue.

Now, WLF has launched USD1. Unlike meme coins, stablecoins offer investors a much higher degree of stability. Some industry leaders believe this could be Trump’s opportunity to redeem himself, while others remain doubtful. S, the pseudonymous community lead behind NEIRO, summarized it cleanly:

“If USD1 is structured well and managed transparently, it could help regain confidence, especially among newer users. But it won’t erase the impact of previous rug pulls and hype-driven projects. That healing process takes time and accountability. ”

At the same time, the meme coin’s turbulent journey revealed Trump’s capacity to introduce newcomers to crypto, a lesson potentially applicable to USD1’s launch

Trump’s Meme Coin Impact on New Investors

TRUMP’s initial $14.5 billion market capitalization set the highest benchmark achieved by a meme coin backed by a public figure. Aside from that, according to a survey by NFTvening, 42% of TRUMP meme coin buyers were first-time crypto investors.

In other words, Trump’s meme coin project did wonders in exposing outsider investors to the cryptocurrency market. According to Oh, the same can be done with USD1– at least initially.

“The association with Trump is the strongest branding you can get in the current market. However, at the end of Trump’s term, the project needs to become disassociated from the President and more politically neutral,” he said.

Oh also added that Trump’s frequent project launches have demonstrated similarities. Though they haven’t necessarily filled a gap in the market, they have managed to onboard new users.

“I think Trump is showing us a pattern. He is legitimizing various types of cryptocurrency by issuing them himself or through his affiliate organizations. He started with memecoin and now on fiat-backed stablecoin. Is adoption the main objective of the projects? We shall see,” Oh said.

For Anthony Anzalone, CEO of XION, a Trump-backed stablecoin could create pathways for sustainable adoption compared to any meme coin.

“In the specific context of a stablecoin, Trump’s association likely provides advantages rather than disadvantages. Unlike speculative tokens, where celebrity involvement often signals short-term marketing over substance, stablecoins derive their value from stability, regulatory compliance, and institutional adoption – areas where political connections potentially confer meaningful benefits. The technical requirements and operational challenges of stablecoins are significantly different from speculative tokens, making this a more suitable venture for political backing,” Anzalone told BeInCrypto