Uproot Company CEO Lee Jang-woo Aspires to Build Global Bitcoin Financial Infrastructure

Digital assets are being recognized as rapidly growing assets and a new investment avenue for the MZ generation.

Uproot Company, a startup operating the solution 'BitSaving,' which automatically accumulates and invests digital assets through data analysis, announced its goal of becoming a leading corporation in building global Bitcoin financial infrastructure.

Lee Jang-woo, CEO of Uproot Company, established the company in January 2022. Prior to founding Uproot, Lee worked as a part-time professor at Hanyang University's Global Entrepreneurship Center, teaching blockchain business since 2019. In 2017, he operated a blockchain academy.

Digital assets are gaining popularity as a rapidly growing asset class and a new investment avenue, especially among the MZ generation. Earlier this year, a Bitcoin spot exchange-traded fund (ETF) was approved in the United States.

However, many people have experienced losses after investing in digital assets. According to Lee, 5 out of 10 office workers have experience investing in digital assets, and among them, 70% have suffered losses.

"To address the issue of individuals experiencing losses from investing too easily in highly volatile digital assets, we developed the BitSaving platform," said Lee. Among thousands of cryptocurrencies, BitSaving only invests in verified Bitcoin and Ethereum.

Customers can set the amount and duration they wish to invest, and BitSaving will automatically handle the investments. All that is required is to connect with the virtual asset exchange that the customer is using. BitSaving provides recommendations to customers, but the final purchasing decision is made by the customer.

BitSaving also utilizes on-chain data analysis and artificial intelligence (AI) technology. "On-chain data refers to the data recorded on the blockchain, which can help us determine whether the market is overheated, at the bottom, or in an opportunity zone," explained Lee, adding, "Essentially, when the market is overheated, you should buy less, and when it is at the bottom, buy more."

Currently, the number of BitSaving users has reached 9,000, a 4.5-fold increase over the past year. Additionally, the daily Bitcoin purchase amount has increased 35 times compared to the beginning of the year.

Uproot Company is also actively pursuing overseas business. In the first half of this year, it expanded into Peru.

"South America has an unstable currency value and high inflation, which is increasing expectations for alternative currencies such as Bitcoin," said Lee, adding, "We plan to use Peru as a foothold to expand BitSaving services throughout South America."

Lee continued, "Next year, we will expand into Vietnam, which has a young population and a high interest in cryptocurrencies," emphasizing that they will create a K digital financial boom in the Southeast Asian market.

Furthermore, Uproot Company is pursuing environmentally friendly energy projects linked to the Bitcoin business. One of the drawbacks of hydropower and other green energy sources is that surplus electricity is often generated, which will be utilized for Bitcoin mining through a 'green energy financialization solution.' In the long term, it can also secure carbon emission rights.

Uproot Company is preparing to launch a green energy financialization solution service in the Kyrgyz Republic. The plan involves installing micro-hydropower generators along a 3,000 km artificial waterway to sell the generated electricity to local communities and use any excess power for Bitcoin mining.

"We are conducting a consortium with Sungkyunkwan University and domestic generator manufacturers to advance the green energy financialization project in the Kyrgyz Republic," said Lee, stating that "Currently at the proof testing stage, we plan to complete the testing by April of next year and aim for commercialization in the second half of the year."