UFC CEO Dana White is over the moon after landing ‘one of the most bad a— deals in the history of sports’.

Whenever Dana White uploads a new Instagram video from the ‘War Room’, it feels like the wider MMA world collectively holds its breath – a new fight announcement, or a last-minute change to an upcoming PPV, perhaps?

Whenever Dana White uploads a new Instagram video from the 'War Room', it feels like the wider MMA world collectively holds its breath – a new fight announcement, or a last-minute change to an upcoming PPV, perhaps?

Sadly, last night's viral video did not pertain to the UFC; that being said, it's easy to understand why Dana White is so pleased with his latest big-money deal.

Taking to Instagram late last night, Dana White was delighted to announce that he'd struck "one of the most BAD A—deals ever done in the history of sports," regarding his Power Slap product.

As per White's 'bad a—' announcement, the open-palmed venture not only has a new official partner in the form of a giant Crypto platform-backer, but more importantly, a new destination for home viewing.

"What's up everybody, I just wanted to let you know that VeChain and the VET Token are now the new title partners of Power Slap... Power Slap events will be powered by VeChain; they are a world-leading, public blockchain platform.

“And for the first time ever, I am happy to announce that Power Slap events will now be live and free on YouTube worldwide.”

A post shared by Dana White (@danawhite)

According to Forbes, the new deal with VeChain will see Power Slap receive an estimated $76 million over the next six years, with White also reportedly negotiating two other rights deals that would bring in a potential $35 million in 2025.

“Throughout my whole career, I’ve had this vision of putting on the right fight, at the right time, when the whole world could watch it live on the same channel,” said Dana White in a statement on the Power Slap website.

“Slap is a global phenomenon built on the internet. In just two years, our social platforms have attracted over 22 million followers, and our content has generated more than 13 billion views. Now with VeChain’s support, we are going to take this sport to another level!”

It won’t be long before Power Slap airs it’s first event on YouTube,; with Power Slap 12 scheduled to go down from Fontainebleau in Las Vegas on Friday, March 7.

Power Slap 12 will be available to watch live and free on YouTube from 9PM ET/ 6PM PT, marking the first time a Power Slap event will be streamed on YouTube in its entirety.

As per the Power Slap website, this weekend’s card will feature the following matchups.