Trump Effect Triggers “Buy Crypto” Search Interest in the Philippines

Following the recent inauguration of U.S. President Donald Trump, which was accompanied by a rise in the value of Bitcoin, Solana, and his own token $TRUMP

The recent inauguration of U.S. President Donald Trump was accompanied by a rise in the value of Bitcoin, Solana, and his own token $TRUMP. There was also a noticeable increase in Google search interest for these terms, coinciding with their value surge.

According to Google Trends, the search interest for the term “Trump” in the Philippines over the past 12 months showed significant spikes in July and November 2024, and January of this year. These spikes are likely linked to key events and his political actions.

In July, Trump promised to make the U.S. the crypto capital if elected. Interest grew towards the end of 2024, likely due to his presidential election win.

This January, before the token launch and inauguration, search interest remained stable, but it spiked on January 19, 2025, and stayed elevated thereafter. Moreover, the term even reached a search interest score of 100 on January 21st at 1 AM Philippine time, coinciding with Trump’s inauguration.

Throughout the year, the highest search interest for “Trump” in the Philippines was in Metro Manila (100), followed by Central Visayas (74), Cordillera Administrative Region (68), Western Visayas (66), and Calabarzon (62).

The search interest for the term “Buy crypto” in the Philippines also fluctuated throughout the year, with peaks and troughs, but generally stayed within the range of 20 to 50.

However, starting in November 2024, when Trump won the presidency and crypto prices continued to rise, search interest for the term also increased, with notable peaks in December. Although there was a slight decline during the holidays, the interest began rising again this January following the inauguration and the launch of the TRUMP token.

Metro Manila had the highest search interest for “Buy crypto”, followed by the Cordillera Administrative Region, Northern Mindanao, Central Visayas, and Davao Region.

On the other hand, the Google Trends graph for the search term “Bitcoin” in the Philippines over the past year also shows fluctuating interest, with significant peaks in March, April, and November. These fluctuations likely correspond to market movements mentioned above, such as Bitcoin’s price surge, halving, and Trump’s political events.

The January ongoing spike aligns with the inauguration of Trump and the TRUMP token launch, which could have heightened public attention on cryptocurrencies.

The regions with the highest search interest for “Bitcoin” were Metro Manila, Central Visayas, Central Luzon, the Cordillera Administrative Region, and MIMAROPA.

Over the past year, search interest for “Solana” remained within the 20-50 range but projected to spike significantly in January 2025.

For the regions most interested in Solana, Cagayan Valley recorded the highest search interest for “Solana” over the past 12 months, while Metro Manila, Calabarzon, Cordillera Administrative Region, and Central Luzon followed with considerably lower levels of interest.

Over the past 12 months, Bitcoin has consistently outpaced Solana in search interest, likely due to more significant activities and changes surrounding Bitcoin. However, in January, both cryptocurrencies experienced noticeable spikes in search interest, likely driven by Bitcoin and Solana reaching new all-time highs following recent actions by Donald Trump.

Bitcoin’s average search interest over the past year was 56, whereas Solana's was 18.

However, XRP beats both Solana and Ethereum in terms of Google Search interest, especially at that time when XRP start beginning to climb towards its 2018 all-time high.

These highlights the significant impact of political events on both cryptocurrency values and public interest in digital assets in the Philippines. As cryptocurrencies continue to gain popularity and attention, these trends offer valuable insights into the growing intersection of politics, technology, and finance in the digital age.