Trump Organization Has Filed a Trademark Application for “TRUMP,” a Move That Could Signal Potential Plans to Launch a Metaverse and NFT Trading Platform

The Trump Organization has filed a trademark application for “TRUMP,” a move that could signal potential plans to launch a metaverse and NFT trading platform

The Trump Organization has applied for a trademark for “TRUMP” — a move that could signal toward potential plans to launch a metaverse and NFT trading platform, according to social media discussion and public records from February 2025.

Rumors of a Trump Organization metaverse platform have swirled online since the beginning of 2024, fueled by a U.S. trademark application for “TRUMP” by the Trump Organization, The Trump Organization Applied for Trademark on ‘TRUMP’ Metaverse, NFT Platform: Report

The application, filed in December 2023 and spotted by social media users, covers a broad range of digital services, including downloadable multimedia, cryptocurrency trading, and non-fungible token (NFT) services.

If realized, the platform might combine a virtual world with NFT trading, featuring Trump-branded environments like digital replicas of Trump Tower or Mar-a-Lago. The organization’s prior NFT projects, including 2024 trading cards, suggest a framework for potential digital collectibles or virtual merchandise.

Notably, the Trump Organization has not yet made any official announcements about a metaverse or NFT platform, nor has the U.S. Patent and Trademark Office approved the trademark application.

The application was first highlighted by social media users, who noted its alignment with the Trump Organization’s history of securing trademarks in emerging sectors.

Industry observers have speculated that the platform, if developed, could resemble metaverse hubs like Decentraland, The Sandbox, or Roblox, blending social interaction and virtual economies.

Brand-centric elements, such as gamified quests for NFTs or virtual events, might distinguish it from competitors. However, such features remain completely hypothetical without confirmation from the U.S. President’s family organization.

The filing also coincides with broader corporate trends, such as fitness brand Reebok and financial services company American Express applying for trademarks related to the metaverse.

Given the Trump Organization’s political ties and past scrutiny over trademarks and meme coin launches, the development of a metaverse platform could also raise ethical and regulatory questions.

Trademark applications do not guarantee product launches, but they often indicate a company’s strategic direction. The market demand for a Trump Organization metaverse platform, the cryptocurrency landscape at the time of launch, and any regulatory hurdles would also factor into its viability.

Despite the rumors, the Trump Organization has not yet disclosed any plans or timelines for launching a metaverse or NFT platform. However, the organization’s brand recognition and past ventures in the digital space suggest that such a move could attract interest among consumers and industry observers alike.

The trademark application and rumors surrounding it highlight the evolving landscape of technology, branding, and the intersection of politics and economics in the digital age.