The Trump Organization is looking to expand its footprint across the digital asset and blockchain ecosystem with a new trademark filing for “TRUMP.”

Organization Files Trademark for “TRUMP” Metaverse and NFT Marketplace

The Trump Organization is expanding its footprint in the digital asset and blockchain ecosystem.

An entity managing all Trump Organization trademarks has applied to register the “TRUMP” trademark with the United States Patent and Trademark Office.

DTTM Operations LLC, an entity that manages all trademarks for the Trump Organization, submitted the application to the U.S. Patent and Trademark Office on Feb. 24. The filing, made with the USPTO, indicates plans for commercial use in Class 41 for education and professional services.

According to the USPTO filing, the trademark will cover a metaverse and a non-fungible token trading platform. The metaverse will serve as a virtual world where users can explore digital spaces featuring TRUMP-branded wearables, restaurants, and other interactive elements.

The platform will also be offering services related to business, real estate, public service, fundraising, and hospitality management.

The NFT marketplace, as outlined in the filing, will allow users to trade crypto and digital goods. The platform will focus exclusively on authenticated collectibles tied to President Donald Trump.

This move further expands the Trump family’s involvement in the digital asset space.

Over the past several months, Trump and his businesses have been engaging in the NFT, meme coin, and decentralized finance industries.

From his Official Trump (TRUMP) meme coin to the Trump family-backed World Liberty Financial, Trump has established a strong presence in the industry. World Liberty Financial launched in 2024, ahead of his election as the 47th U.S. president.

Meanwhile, the TRUMP meme coin hit the market in January as he assumed office. He also released Bitcoin (BTC)-themed sneakers in July 2024.

Earlier this month, Trump Media and Technology Group filed trademarks for six investment products around Bitcoin, manufacturing and energy exchange-traded funds.

Earlier this month, Trump Media and Technology Group filed trademarks for six investment products around Bitcoin, manufacturing and energy exchange-traded funds.

The company, majority-owned by Trump, said it was unveiling a new financial services firm dubbed Truth.Fi, with initial targeted investments of up to $250 million.