Trump Org Has Filed a Trademark Application for “TRUMP,” Indicating a Larger Push into Digital Assets

Trump Org has filed a trademark application for “TRUMP,” indicating a larger push into digital assets. The filing details plans for a TRUMP-branded metaverse and a platform

The Trump Organization has filed a trademark application for “TRUMP,” potentially indicating a larger push into digital assets.

The filing, spotted by Atomic Patents and Trademarks, details plans for a TRUMP-branded metaverse and a platform for trading NFTs and cryptocurrencies, limited to those “authorized by the 45th and 47th President of the U.S.”

The company is also applying to register the service mark for a charity, with proceeds from the sale of NFTs and cryptocurrencies to be donated to a named or unnamed charity.

The application follows the launch of several NFT collections by Trump throughout 2023.

The first collection, featuring heroic depictions of the former president, sold out quickly. Each of the 45,000 NFTs was priced at $99, bringing in about $4.5 million in total sales.

Despite initial skepticism, the rapid sellout highlighted Trump’s appeal among collectors and political backers.

Later, a second set of 47,000 NFTs sold out in a single day, further cementing Trump’s presence in the market.

Finally, a “Mugshot Edition” tied to his legal troubles, sold out in 24 hours, amassing over $6.8 million in revenue.

These launches kept his NFT lineup in the spotlight while tying into his public image.

In 2024, Trump also began issuing NFT collectibles on the Bitcoin blockchain through Ordinals.

This choice, shifting from Ethereum-based NFTs to Bitcoin Ordinals, signaled a rising trend in the crypto world.

Bitcoin-linked NFTs are known for their stronger security and permanence, making them a favorite for certain collectors. By embracing Bitcoin’s growing role, Trump positioned himself as a trendsetter in blockchain circles.

As of August 2024, the Trump NFT lines are still active on secondary exchanges, with some tokens fetching thousands of dollars. Platforms like OpenSea and Blur logged high trading volumes, showing sustained demand.

In comparison to other celebrity NFT projects, Trump’s collections performed better due to his constant media presence and loyal followers.

Many star-powered NFT efforts have since fizzled out, but Trump’s brand retained momentum and drew consistent interest.