TRUMP and MELANIA Memecoins: A Survey of Americans' Buying Trends, Profitability, and Public Opinion

On January 18th, Trump launched his official memecoin, $TRUMP, followed by the release of his wife Melania's memecoin, $MELANIA, just two days later.

The cryptocurrency market has seen a new twist with the launch of memecoins by prominent political figures. In a recent development, former US President Donald Trump and his wife, Melania Trump, have joined the memecoin bandwagon, launching their own coins, $TRUMP and $MELANIA, respectively. These launches have sparked interest and curiosity among Americans, with some investing in the coins and others expressing skepticism.

To gain deeper insights into this phenomenon, NFTEvening, in collaboration with Storible, conducted a survey of over 1,000 Americans to explore the buying trends, profitability, and public opinion surrounding the TRUMP and MELANIA memecoins.

The survey aimed to uncover the motivations, experiences, and perspectives of Americans regarding these coins, ultimately contributing to a better understanding of their influence on the crypto space.

Methodology

The survey was conducted on January 20th, 2025, among 1092 Americans using Prolific, a popular online research platform. Two attention-check questions were included in the survey to ensure that participants answered thoughtfully and attentively. Any invalid responses were excluded from the final results.

It is important to note that the survey was based on self-reported data, which may be subject to factors like telescoping and exaggeration, potentially impacting the responses.

Additionally, please note that the results of this survey do not represent our views, and all information and interpretations in this report should not be considered investment advice.

Americans’ Interest in TRUMP and MELANIA Memecoins

The survey found that 14% of Americans have invested in the TRUMP memecoin, highlighting a substantial interest in these coins. Among those who purchased either TRUMP or MELANIA, 42% are first-time crypto buyers.

This indicates that these coins are attracting a significant number of first-time crypto buyers, who are entering the market with a keen interest in the political figure-backed crypto assets.

Profitability of TRUMP and MELANIA Buyers

The survey also revealed that both memecoins have been profitable for their holders, with 81% of $TRUMP buyers and 86% of $MELANIA investors reporting being currently profitable from their memecoin investments.

These numbers suggest that both coins have generated substantial profits for their holders since their launch.

Americans’ Opinion on the TRUMP Memecoin

The survey also explored the broader public opinion on the TRUMP memecoin. It found that over half of Americans, at 55%, believe that Trump and his wife are using their influence to manipulate the crypto market.

Additionally, nearly three-quarters of Americans, at 74%, view the TRUMP memecoin launch as being negative for the crypto market. Among this group, 98% have not purchased $TRUMP.

Conclusion

The TRUMP and MELANIA memecoins have attracted a significant amount of attention and investment, particularly among first-time crypto buyers. While the coins have shown strong profitability for their holders, there is a substantial divide in opinion among Americans regarding the broader implications of these coins.

As the memecoin trend continues to unfold, it remains to be seen whether these coins will contribute to the mainstream adoption of crypto or if they will join the growing list of dead projects that have come and gone in the volatile crypto space.