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Cryptocurrency News Articles

Trump Media & Technology Group Launches 'Truth.Fi' Fintech Venture, Invests $250M in Bitcoin and Similar Digital Assets

Jan 31, 2025 at 10:02 am

Donald Trump's company "Trump Media & Technology Group" (TMTG) recently announced a groundbreaking development regarding the firm's advancement into decentralized finance.

Trump Media & Technology Group Launches 'Truth.Fi' Fintech Venture, Invests $250M in Bitcoin and Similar Digital Assets

Donald Trump’s media company is venturing further into cryptocurrency with a new initiative called “Truth.Fi.”

The move comes as part of a broader strategy by Trump Media & Technology Group (TMTG) to diversify its financial portfolio and strengthen its position in the fintech and cryptocurrency markets.

TMTG, which also operates the social media platform Truth Social, announced the new venture on Monday. The company said it will be investing up to $250 million in separately managed accounts (SMAs), exchange-traded funds (ETFs), and Bitcoin and similar digital assets.

The funds will be custodied by major American financial institution Charles Schwab.

“This initiative will allow TMTG to participate directly in the digital asset economy and generate a return on our cash reserves,” TMTG said in a statement.

“The investment will be made in a diversified manner, and the specific allocation will depend on market conditions and regulatory developments.”

Trump-owned firms have been ramping up cryptocurrency investments since mid-2024.

The Trump family first launched WorldLibertyFi, a company focused on decentralized finance (DeFi) and U.S.-pegged stablecoins.

Later, on the weekend before taking office, Trump announced the launch of two memecoins inspired by him and his wife, Melania Trump.

The move to invest $250 million in Bitcoin, ETFs, and SMAs serves as another step towards this broader strategy.

The fact that the person behind this move is the sitting President of the United States adds another layer of complexity and significance to the development.

Arguably, it underscores the growing influence that the cryptosphere may hold over traditional politics.

Also, it’s a brief insight into the future outlook of the market. If before Fintech firms had a hard time operating in the U.S. — Trump’s new SEC and new perspective of the cryptocurrency market may offer a more optimistic scenario for DeFi companies to thrive.

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Other articles published on Jan 31, 2025