Trump Media & Technology Group (DJT) Pushes Deeper into Finance with Filing for Several Custom ETFs

Trump Media & Technology Group DJT, which was co-founded by President Donald Trump, is pushing deeper into the world of finance with a filing for several

Trump Media & Technology Group (NYSE:DJT) is expanding its Truth.Fi financial services platform with several customized exchange-traded funds (ETFs) and separately managed accounts (SMAs).

What Happened: Trump Media, known for its Truth Social social media platform and Truth+ video streaming platform, is now making a deeper push into the world of finance.

On Thursday, the company filed trademarks for several customized ETFs and SMAs, advancing its plans to launch America First-Themed ETFs and SMAs.

The trademarks include:

"The investment vehicles will be components of the new Truth.Fi brand covering financial services and financial technology," the company said in a press release.

The launch of Truth.Fi includes the investment of up to $250 million to be custodied by Charles Schwab Corporation (NYSE:SCHW), which is partnering with Trump Media to develop the SMAs.

Trump Media also signed services and licensing agreements with an affiliate of Yorkville Advisors, who will act as the Registered Investment Advisor on the new financial vehicles.

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Why It's Important: The names of the ETFs and SMAs suggest that some of Trump's top priorities will be carried out by the investment vehicles.

Trump has made companies making products in America a priority, which comes as he has threatened to place tariffs on countries like China, Canada and Mexico for items imported into the U.S.

The president has also put an emphasis on energy production in America, which is likely the reason for the U.S. Energy Independence name.

Trump's support for Bitcoin (CRYPTO: BTC) has been a bit newer as he changed his tune about cryptocurrency during his run for president in the 2024 election after previously being outspoken about the sector.

“I am not a fan of Bitcoin and other cryptocurrencies, which are not money, and whose value is highly volatile and based on thin air,” Trump tweeted on July 11, 2019.

Trump supported Bitcoin during the election and his win helped send the price of Bitcoin to new all-time highs with a new White House administration that is pro-crypto and also considering a Bitcoin Strategic Reserve.

There are several approved Bitcoin ETFs and the new Truth.Fi would be one off the newest to hit the market.

"We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We're exploring a range of ways to differentiate our products, including strategies related to bitcoin," TMTG CEO Devin Nunes said.

Nunes comments suggest there could be additional finance products launched by Truth.Fi soon. Notably, the new filings do not include anything related to Trump Coin (CRYPTO: TRUMP), which launched before Trump was sworn in as president. There are several pending ETFs that plan to include Trump Coin.

While it is not specific to Trump and his policies, the Point Bridge America First ETF (NYSE:MAGA) was launched in 2017 by Hal Lambert. During the 2024 election, Lambert initially voiced support for Republican competitor Ron DeSantis before switching back to supporting Trump.

DJT Price Action: Trump Media stock is up 2.63% to $31.15 on Thursday morning.