On January 29, 2025, the Trump Media and Technology Group (TMTG), the parent company of Truth Social, announced its expansion into the financial services and cryptocurrency sectors by launching a new brand called Truth.Fi.
Trump Media and Technology Group (TMTG), the company behind Truth Social, is expanding into the financial services and cryptocurrency industries with the launch of Truth.Fi, a new brand that will offer separately managed accounts in partnership with Charles Schwab Bank, customized exchange-traded funds, and crypto-related services.
The move comes as the Trump administration is making significant changes to the regulation of digital assets in the United States. This initiative could signal a major shift in how digital assets are perceived and regulated, with a potential increase in institutional adoption of cryptocurrencies.
TMTG CEO Devin Nunes, who is also a member of the President's Intelligence Advisory Board, said the development of Truth.Fi could protect Americans from the risks of being denied banking services, positioning the crypto platform as an alternative advocating for free speech against tech giants.
This announcement is part of a series of recent initiatives from the Trump family in the digital assets space. In September 2024, President Donald Trump launched World Liberty Financial, a decentralized finance (DeFi) platform that has since accumulated over $394 million in crypto, including more than 62,000 ethers (ETH) and 646 wrapped bitcoins (WBTC).
On the day of Donald Trump's inauguration, January 20, World Liberty Financial strengthened its crypto positions by purchasing over an additional $100 million in ETH and WBTC. At the same time, the platform secured Ethereum Name Service (ENS) domain names related to the Trump family, such as barrontrump.eth, erictrump.eth, and trumpcoin.eth, fueling speculation about their future projects in the digital asset market.
With the launch of Truth.Fi and the substantial investments from World Liberty Financial in crypto, the Trump Media and Technology Group reinforces its presence in the digital asset sector. Reflecting a growing trend toward the integration of traditional financial services and blockchain technology, Donald Trump has officially endorsed the use of $TRUMP for his merchandise.
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