Trump Media Group Applies to Trademark Six Investment Products Under New Truth.Fi Financial Services Brand

These products include exchange-traded funds and separately managed accounts focusing on themes such as American manufacturing, energy independence, and Bitcoin (BTC) investments.

Trump Media to Launch Investment Products Under Truth.Fi Brand

Trump Media and Technology Group Corp. (NYSE:TMTG), the parent company of Truth Social and Truth+, has filed trademarks for six investment products under the new financial services brand Truth.Fi.

These products will reportedly focus on themes like American manufacturing, energy independence, and Bitcoin (BTC) investments.

The specific trademarks filed are: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.

As part of TMTG’s strategy to launch America First-themed investment vehicles, these initiatives will aim to provide investors with options that align with American energy and manufacturing.

TMTG also intends to offer exposure to companies that provide alternatives to what it identifies as “woke funds” that are prevalent in the market.

The company plans to invest up to $250 million, with Charles Schwab Corp. (NYSE:SCHW) providing custody services and also partnering with TMTG in developing the separately managed accounts.

Moreover, TMTG has entered into a services and licensing agreement with an affiliate of Yorkville Advisors, LLC.

TMTG CEO and Chairman Devin Nunes said, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.”

To further elaborate on the partnership, Yorkville President Mark Angelo said, “Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles.”

As per the agreement, subject to necessary approvals, Yorkville will act as the Registered Investment Advisor for the new financial products, leading their construction and guiding them through the regulatory process.