Trump Family-Linked Crypto Project WLFI Buys $50M+ of Digital Assets Ahead of Donald Trump's Inauguration as the 47th President of the United States

The Trump family-linked cryptocurrency project World Liberty Financial (WLFI) has carried out a series of significant purchases of digital assets just hours before Donald Trump's inauguration as the 47th President of the United States.

Hours before Donald Trump's inauguration as the 47th President of the United States, the Trump family-linked cryptocurrency project, World Liberty Financial (WLFI), made several substantial digital asset purchases. The investments, totaling approximately $54,2 million, included significant amounts in Ethereum (ETH), Chainlink (LINK), Wrapped Bitcoin (WBTC), Aave (AAVE), Tron (TRX) and Ethena (ENA).

According to on-chain data, WLFI acquired approximately $47 million worth of Ethereum and Wrapped Bitcoin, while $4,4 million was allocated to Aave, Tron and Ethena, and Chainlink purchases amounted to $5,5 million. The transactions were executed through decentralized exchanges, indicating a strategic move to bolster the project's portfolio ahead of the new presidential term.

As reported by Arkham, Donald Trump's project World Liberty Fi has purchased:

$4.7M of LINK

$4.7M of AAVE

$4.7M of TRX

$4.7M of ENA

3x $4.7M of WBTC

4x $4.7M of ETH

How much more will they buy?

pic.twitter.com/XiNH1VFy4c

— Arkham (@arkham) January 20, 2025

The purchases come amid high demand for WLFI tokens, which have seen a modest uptake since their launch in October. However, recent days have seen an acceleration in sales of the token, with 85% of the total supply of 25 billion units having been sold, equating to a traded volume of over $1 billion.

The World Liberty Financial project features the direct involvement of the Trump family, with Donald Trump named as the “Chief Crypto Advocate,” while his sons, Eric Trump and Donald Trump Jr., serve as “Web3 Ambassadors.” Barron Trump is also involved, being named the “DeFi Visionary.” Beyond the family, WLFI also includes veterans of the decentralized finance industry, such as Zachary Folkman and Chase Herro, who worked on the Dough Finance platform.

The move by WLFI comes against the backdrop of a shift in Donald Trump's stance on cryptocurrencies, having gone from being skeptical about the sector to becoming an active supporter of digital assets, including through personal investments. His portfolio is reportedly valued at around $9,6 million in crypto assets.

Moreover, Trump's official memecoin has a market valuation of over $44 billion, with 80% of the supply controlled by wallets linked to his team. Former First Lady Melania Trump has also launched her own digital asset, valued at over $6 billion.

At the time of the buyout, both Chainlink and Aave prices saw significant increases, driven by market interest in WLFI's moves. LINK rose by approximately 28%, while AAVE gained around 17%.

With a strong presence in the cryptocurrency market and direct influence in the sector, Trump and his team are expanding their participation in the crypto universe, reinforcing the adoption and consolidation of digital assets in the global financial landscape.