Trump Family Has Poured Over $1 Billion into Cryptocurrency Projects

Observers are wondering why the family of US President Donald Trump has poured over $1 billion into cryptocurrency projects as their digital asset empire touches every corner of the industry

The family of US President Donald Trump has poured over $1 billion into cryptocurrency projects as their digital asset empire touches every corner of the industry despite the ongoing market volatility.

The Trump family’s crypto empire spans Bitcoin mining, decentralized finance (DeFi), non-fungible tokens (NFTs), and meme coins “$TRUMP and $MELANIA.” According to estimates by experts at Bloomberg based on the valuations of the different crypto projects, the family is sitting on nearly $1 billion in paper gains even after considering the effects of the US trade tariff announcement, which is expected to spark a trade war.

The Trump family, known for their vast interest in numerous investments, including real estate and now crypto holdings, has been a subject of controversy for their wealth since Trump entered politics. When he first got elected President in 2026, Trump’s lawyers created a trust to manage his business affairs and eliminate chances of conflict of interest.

His two sons, Donald Trump Jr and Eric Trump, and longtime Trump real estate financial officer Allen Weisselberg, will manage the trust. In response to the question of conflict of interest during a recent Bloomberg TX interview, Eric Trump noted that there are no disputes. He said:

“I don’t work with the White House … we’ve believed in crypto for a long time.”

From a man who told a Fox Business reporter in 2021 that Bitcoin is a scam to the most pro-crypto President the United States has ever had, Donald Trump is a recent convert to crypto. The leading defender of digital assets said four years ago he didn’t like the token “Because it’s another currency competing against the dollar” and that it should be regulated “very, very high.”

However, that is now water under the bridge as Trump’s relationship with cryptocurrencies has evolved significantly. Having touted the digital asset space during the 2024 Presidential campaigns and benefited greatly from contributions by crypto industry players, he pledged to prioritize crypto regulation if elected President. After his inauguration as President, Trump signed several executive orders to support his pledge to make America the crypto capital of the world, besides installing crypto-friendly individuals like David Sacks and Bo Hines to represent the industry’s interests.

“Trump and his family seem eager to establish a broad foothold in the sector before further regulatory actions are likely to boost crypto asset valuations,” adds Cornell University professor of trade policy, Eswar Prasad.

The Trump family’s journey into the crypto world began when Trump fell in love with his own digital collectibles, which are better known as Non-fungible tokens. In September 2024, he launched a decentralized finance project, World Liberty Financial (WLFI), in which the family has a 75% stake. On the eve of his inauguration, he launched a meme coin, $TRUMP, with the First Lady launching $MELANIA.

In February 2025, Trump Media announced they were applying for a trademark “Truth.Fi Bitcoin Plus ETF” to enter the exchange-traded fund segment. The last crypto ventures from the First Family include the launch of a stablecoin related to WLFI, USD1, and a Bitcoin mining venture, which was announced on March 31.

The Trump family seems to be following the words of Campbell Harvey, a professor of Finance at Duke University, who says:

“Investing in crypto is no longer as simple as holding Bitcoin … there are many different crypto segments. Trump has a presence in lending, a future stablecoin, other crypto assets, and now a mining operation.”

Is it possible the Trump family plans to control the industry by leveraging its market presence? Most experts believe the Trumps’ actions are well-timed to capitalize on the anticipated crypto regulatory changes that could soon bring about a surge in the market.