Trump family eyes the stablecoin business as on-chain data forces them to come forward with plans to launch USD1.

Over the past two weeks, it has become clear that the Trump family has its eye on the stablecoin business as widely shared on-chain data forced World Liberty Financial, a decentralized finance project that they control, to come forward with plans to launch a dollar-backed stablecoin called USD1.

Over the past two weeks, it has become clear that the Trump family has its eye on the stablecoin business as widely shared on-chain data forced World Liberty Financial, a decentralized finance project that they control, to come forward with plans to launch a dollar-backed stablecoin called USD1.

The launch of this stablecoin now appears to be inching closer following a recent proposal from the World Liberty Financial team.

World Liberty Financial Proposes USD1 Airdrop

World Liberty Financial has proposed a USD1 distribution to WLFI token holders, hinting at a near launch of the platform’s first product since it was unveiled in September.

In the Monday proposal, the team asserted that the airdrop would enable it to test the functionality of its on-chain airdrop feature, drive visibility around the project and reward early adopters.

Per the proposal, the project will airdrop a fixed amount of the stablecoin based on eligible wallets and the project’s budget to all WLFI holders, subject to yet-to-be-determined eligibility criteria.

While the USD1 contract has been deployed on Ethereum and BNB, two leading Layer 1 blockchains, the proposal names only the former as the venue for the airdrop. This is likely because WLFI is an Ethereum-based token with all holdings on the network.

Unsurprisingly, the proposal has received significant support from community members who have not yet seen any meaningful benefit from the project.

For context, WLFI tokens are not tradable despite raising a reported $550 million in sales, with 75% of the proceeds going to the Trump family, an arrangement that has raised corruption concerns.

The token only offers holders rights to vote on proposed changes to the project and its direction, which expressly can not include changes to receive a share of the protocol’s revenue, 60% of which has been promised to the Trump family.

And even the potential benefit of a USD1 airdrop is not without a significant caveat.

“Even if approved, World Liberty Financial, Inc. reserves the right to discontinue, suspend, modify or terminate the test airdrop at any time as well as to establish any additional eligibility requirements,” the proposal read.

Big Trump Family Business

World Liberty Financial’s entry into the stablecoin sector comes as the President Donald Trump administration pushes for regulations to legitimize the lucrative crypto vertical, which could mean big business for the Trump family.

For context, Tether, the largest stablecoin issuer, reported $13 billion in net profits in 2024, the majority of which came from risk-free returns on U.S. Treasury holdings used to back its USDT product.

World Liberty Financial is far from Trump’s only crypto venture as he has launched NFTs and a memecoin and his sons have recently unveiled involvement in a Bitcoin mining business.

The president’s deep ties with the industry continue to raise concerns from ethics watchers amid his promise of significant deregulation.