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Cryptocurrency News Articles

Tether (USDT) Invests in Be Water, Strengthening Its Commitment to Modern Media Innovation

Mar 28, 2025 at 01:03 am

The world's largest stablecoin issuer, Tether (USDT), has announced a recent investment in Be Water, a growing Italian media company. Tether said the investment strengthens its commitment to modern media innovation.

Tether (USDT) Invests in Be Water, Strengthening Its Commitment to Modern Media Innovation

Key Notes:

* World’s largest stablecoin issuer, Tether (USDT), has announced an investment in Be Water, a growing Italian media company.

* Tether says the investment strengthens its commitment to modern media innovation.

* The company injected 10 million euros of capital into Be Water.

* The investment will see Tether acquire a 30.4% interest in the media firm by the end of the month.

* Tether and Be Water will collaborate to enhance digital content distribution and integrate new technological solutions.

As disclosed in a recent press release, Tether, the leading issuer of stablecoin, is making a significant investment in Be Water, a rising Italian media powerhouse. With an initial capital contribution of 10 million euros, Tether will be acquiring a 30.4% equity stake in Be Water by the end of August.

This strategic partnership will focus on amplifying the reach of Be Water's brands like Will, WeDementia, and Radio Deejay through advanced digital and technological solutions for distributing high-quality, independent content on a global scale.

The investment will also reshape Be Water's ownership structure, with key shareholders now including Guido Maria Brera, Executive Chairman of Be Water, and a founder of several successful media initiatives in Italy; Barbara Salabè, CEO of Banca Mediolanum and a recognized figure in the Italian financial landscape; and Mario Calabresi, a renowned journalist and storyteller, and the voice of several successful podcasts in Italy.

The Board of Directors will comprise Brera, Salabè, Calabresi, Claudia Lagorio, COO of Tether, and Sabrina Giovannetti, CFO of Be Water. This diverse leadership team will guide Be Water's journey of innovation and content creation.

Be Water is renowned for its unique approach to media consumption, emphasizing a technology-driven angle on content production and storytelling. The company, which includes in its holding the company that operates the successful Italian radio station Radio Deejay, specializes in producing and distributing a variety of content formats, including audio, video, film, and live events.

Following Tether's entry, Be Water has outlined its plans for the future. The company aims to launch an investment plan to develop a cutting-edge digital infrastructure for content production and distribution. This initiative will be crucial in amplifying the reach of Be Water's brands like Will, WeDementia, and Radio Deejay to new heights.

Moreover, Be Water is establishing new strategic partnerships with global talent in film, television, and documentary production. These collaborations will enrich the company's content portfolio and expand its international footprint.

"We are pleased to announce our investment in Be Water, a company that shares our vision for technological innovation and engaging content. As we continue to explore new investment opportunities, we are excited to collaborate with Guido Maria Brera and the entire Be Water team to explore new frontiers in content creation and distribution, ensuring that high-quality, independent content and entertainment reach audiences worldwide," stated Jianping Bao, CEO of Tether.

This investment by Tether marks a significant development in the company's diverse portfolio, which includes recent investments in Zengo Ltd., a multi-chain crypto wallet powered by Multi-Party Computation (MPC), andైД8, a leading e-commerce marketplace in China.

In 2023, Tether reported an operating profit exceeding $13 billion, highlighting its substantial financial strength. The company is also a vocal advocate for financial transparency and liquidity, values that align perfectly with Be Water's vision for delivering engaging and valuable content to viewers worldwide.

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