Tether Teams Up with Reelly Tech For Stablecoin Payments

Tether and Reelly Tech have entered a strategic partnership to incorporate USDT into real estate transactions across the UAE.

Stablecoin issuer Tether has partnered with real estate platform Reelly Tech to enable USDT payments for property transactions in the United Arab Emirates (UAE).

According to a recent blog post, the collaboration will allow over 30,000 local and international agents on Reelly Tech’s platform to utilize USDT for property purchases.

Reelly Tech connects real estate agents with property developers in the UAE, facilitating processes through AI solutions and detailed project analyses. Now, agents will gain access to a new payment method that enhances speed and security in transactions.

Buyers will be able to use USDT to purchase properties, reducing reliance on traditional banking systems. The partnership will also see an educational initiative to train real estate professionals on how to use stablecoins in property transactions.

Tether and Reelly Tech will develop interactive content to guide agents in adopting USDT for real estate purchases.

This partnership comes barely a week after the stablecoin issuer unveiled its AI SDK platform to enhance crypto applications. The AI SDK, built on the Bare JavaScript runtime, supports AI-driven tools such as translation, voice assistants, and Bitcoin wallet assistants.

Tether’s move will streamline crypto transactions while leveraging AI for improved accessibility.

The integration of USDT in real estate transactions marks a significant step in the UAE’s digital transformation journey. The country has been rapidly adopting digital assets, ranking third in cryptocurrency adoption globally as per the Henley Index 2024.

The UAE’s digital asset market recorded a volume of $338 billion, reflecting the rapid growth and increasing integration of blockchain technology in the region.

Dubai’s real estate sector has also witnessed unprecedented expansion. In 2024, off-plan property sales surged to 283 billion AED (around $77 billion), showing a 27.5% increase from the previous year.

The growing investor interest and demand for innovative financial solutions present an opportunity for blockchain-based payments to streamline transactions.

The collaboration with Reelly Tech aligns with the UAE’s push for digital transformation in financial services. By introducing stablecoin payments into real estate, the initiative supports the country’s evolving digital economy.

Tether has been expanding its footprint in the Middle East through various initiatives. In December 2024, the Abu Dhabi Global Market (ADGM) officially recognized USDT as an accepted virtual asset. This enables licensed financial entities to offer USDT-related services.

Furthermore, the stablecoin company has also collaborated with RAK DAO to promote education on Bitcoin and stablecoins in the region. These efforts indicate a commitment to blockchain adoption and financial innovation.

Commenting on the partnership with Reelly Tech, Paolo Ardoino, Tether CEO, stated:

“Together, we aim to streamline real estate transactions, promote sustainable growth, and set new benchmarks for innovation in the region.”

Meanwhile, Tether’s investment in Bitcoin and gold boosted profits, reinforcing its financial strength. The stablecoin company’s growing Bitcoin reserves, now at 84,000 BTC, together with $94.5 billion in U.S. Treasuries, contributed to its $13 billion profit in 2024.