Tether invests $10.8 million in Italian media company Be Water

According to a March 27 announcement, Tether acquired a 30.4% stake in Rome-based Media Water.

Major stablecoin issuer Tether has invested 10 million euros ($10.8 million) in Italian media company Be Water.

Announcing the investment on March 27, Tether disclosed that it had acquired a 30.4% stake in Rome-based Media Water and recognized “the importance of independent media in shaping informed societies.”

“Our investment in Be Water aligns with our vision to support technology-driven innovation across industries,” added Tether CEO Paolo Ardoino.

According to its LinkedIn page, Be Water is an Italian producer and distributor of films, documentaries and series that highlight modern social issues as well as journalism.

The company’s executive chairman, Guido Maria Brera, explained that the goal is to be “capable of producing and distributing content across multiple platforms — podcasting, film, television and live events — with a strong, diverse and independent voice.”

Significant changes for Be Water

Following the deal, Be Water’s board of directors will be restructured to include Ardoino and Tether chief operating officer Claudia Lagorio. The company plans to use the capital to upgrade its digital infrastructure and expand its content production and distribution capabilities.

It will also expand the investigative journalism departments of the Italian podcast platform Chora Media and social media news organization Will Media.

Tether keeps investing

According to its announcement, Tether saw profits exceeding $13 billion in 2024, and its US Treasury holdings now exceed Canada’s and Taiwan’s reserves and rank seventh globally, fueling the firm’s ongoing investment spree.

In February, Tether bought a majority stake in Juventus FC, a major Series A football club in Turin, Italy. During the same month, the stablecoin operator planned to invest in South American agribusiness firm Adecoagro to secure a majority stake.

Some of those investments are already beginning to pay off. For example, video platform Rumble, in which Tether invested $775 million in late 2024, recently announced the launch of its wallet for content creator payments with support for Tether’s USDt (USDT) stablecoin.

Tether and Paolo Ardoino did not respond to Cointelegraph’s request for comment by the time of publication.