Telegram Unleashes In-Platform Ad Sales, Paving Way for Revenue Revolution with Toncoin

Telegram has enabled users to buy advertisements using Toncoin (TON), a cryptocurrency created by a community of developers after Telegram abandoned its own TON blockchain platform following a dispute with the US Securities and Exchange Commission (SEC). This move allows Telegram users to buy in-platform ads with budgets starting at 'a few Toncoins' to promote bots and channels, while channel owners with 1,000+ subscribers will earn 50% of ad revenue.

Telegram Unlocks In-Platform Ad Purchases with Toncoin, Ushering in Revenue Sharing Era

In a groundbreaking move, Telegram has empowered its vast user base to purchase in-platform advertisements using Toncoin (TON), marking a pivotal moment in the monetization of digital communication. This revolutionary step has been accompanied by the introduction of a lucrative revenue sharing program, ensuring channel owners reap the benefits of their content creation endeavors.

Telegram has meticulously crafted a user-centric advertising platform that empowers advertisers to target specific channels with their promotional messages. Advertisers can now effortlessly promote their bots and channels with budgets starting at a mere "few Toncoins," ensuring accessibility for businesses of all sizes.

Channel owners will bask in the glory of substantial earnings, with those boasting over 1,000 subscribers poised to pocket a generous 50% of advertisement revenue. This financial windfall is a testament to Telegram's commitment to fostering a thriving ecosystem where content creators are justly rewarded for their contributions.

The integration of Toncoin payments for in-platform ads is a natural progression following the announcement of Telegram's ad revenue sharing program earlier this year. This program ensures revenue is equitably distributed to channel owners via Toncoin, a cryptocurrency specifically tailored for Telegram's platform. Telegram's unwavering commitment to safeguarding the interests of its users is further exemplified by the imminent availability of withdrawal options through its Fragment exchange, empowering channel owners to seamlessly access their hard-earned revenue.

Unveiling Toncoin: A Blockchain with a Rich History

Toncoin traces its roots to the ambitious Telegram Open Network (TON) project, initially spearheaded by Telegram's visionary engineers. TON's blockchain and its native cryptocurrency Gram were poised to revolutionize the digital landscape. However, this promising endeavor faced a setback due to a protracted legal dispute with the US Securities and Exchange Commission (SEC). The SEC alleged that the $1.7 billion initial coin offering (ICO) for Grams amounted to an illegal securities offering.

Following Telegram's decision to withdraw from the project and refund investors, a dedicated group of community developers took up the mantle, renaming the open-source endeavor The Open Network and introducing Toncoin as its native currency. The TON blockchain has since found its footing as the foundation for projects such as Notcoin, a popular game and meme coin.

Telegram's decision to embrace Toncoin for in-platform ad payments stems from its inherent advantages, including ultra-low fees and lightning-fast transaction speeds. These qualities align seamlessly with Telegram's unwavering focus on providing a frictionless and cost-effective experience for its users.

Telegram's foray into in-platform advertising marks a paradigm shift in the monetization of digital content. With Toncoin as the driving force, Telegram has created a virtuous cycle that empowers advertisers to reach their target audience while simultaneously rewarding content creators for their valuable contributions. This bold move underscores Telegram's commitment to building a sustainable ecosystem that fosters innovation and rewards creativity.