Telegram Launches Revolutionary Revenue-Sharing System for Channel Creators

Telegram, the popular messaging platform, has introduced a revenue-sharing system where channel owners can earn 50% of the revenue generated from ads displayed on their channels, using its native cryptocurrency Toncoin (TON). Public channel owners with at least 1,000 subscribers are eligible for this program, which aims to enhance content monetization and engagement.

Telegram Introduces Revenue-Sharing System for Channel Owners

March 31, 2023

Telegram, the renowned global messaging platform, has unveiled a groundbreaking revenue-sharing program designed to empower content creators and enhance monetization opportunities for public channel owners. Utilizing its native cryptocurrency, Toncoin (TON), this novel system enables channel owners to earn a substantial portion of revenue generated from advertisements displayed on their platforms.

Public Channel Owners Eligible for Earnings

Effective immediately, public channel owners with a minimum of 1,000 subscribers are invited to participate in the transformative program. By integrating ad displays into their channels, they can harness the revenue-earning potential of their content.

In a comprehensive blog post, Telegram outlined the mechanics of the revenue-sharing system, emphasizing the complete absence of withdrawal fees. Earnings can be seamlessly withdrawn or reinvested into a diverse array of Telegram functionalities, fostering the platform's growth and user engagement.

Empowering Content Creators with a Privacy-Focused Model

In a significant departure from conventional ad targeting practices, Telegram's revenue model does not leverage user data. Instead, it employs "a new type of ads" purchased with TON, allowing advertisers to meticulously select the specific channels for their promotional campaigns. This approach safeguards user privacy while ensuring channel-based ad visibility.

Market Optimism and Toncoin Appreciation

The implementation of the revenue-sharing system has sparked enthusiastic market sentiment, resulting in a surge of over 5% in the value of Toncoin. This positive response underscores the broader appeal of Telegram's innovative approach to content monetization.

Telegram's Commitment to Decentralization

In keeping with its commitment to decentralizing Toncoin ownership, Telegram has announced plans to cap its holdings of the cryptocurrency at 10%. This proactive measure aims to mitigate potential concentration risks, fostering a more equitable and robust ecosystem for its digital asset.

Pavel Durov's Vision

Telegram's co-founder, Pavel Durov, has repeatedly emphasized the platform's unwavering focus on decentralizing Toncoin ownership. Through the strategic sale of excess TON holdings to long-term investors, Telegram endeavors to prevent excessive concentration, promoting a healthy and distributed cryptocurrency ecosystem.

Telegram's bold foray into the realm of revenue sharing for content creators marks a significant milestone in the evolution of digital monetization. By leveraging the transformative power of Toncoin and fostering a privacy-centric approach, Telegram empowers channel owners and empowers users with greater choice and control. The announcement has sparked a wave of optimism within the cryptocurrency and tech communities, signaling a bright future for the intersection of messaging, content creation, and digital finance.