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Cryptocurrency News Articles

Telegram Integrates TON Blockchain, Unlocking Crypto Payments and Ad Revolution

Apr 03, 2024 at 05:10 pm

Telegram's recent integration of Toncoin (TON) as payment for ads and crypto payouts for content creators has witnessed a record spike in TON wallet activations, reaching 156,000. This move establishes Telegram as a top platform for crypto social media advertising, fostering a circular economy that generates revenue for content creators and aligns with the platform's vast user base and cost-effective advertising options.

Telegram Integrates TON Blockchain, Unlocking Crypto Payments and Ad Revolution

Telegram Integrates TON Blockchain, Unleashing Cryptocurrency Payments and Ad Revolution

TON Wallet Activations Skyrocket to Record Heights

Telegram, the popular instant messaging platform, has taken a bold step into the world of cryptocurrency by introducing toncoin (TON) payments for advertisers and enabling crypto payouts for content creators within its app. This move has triggered a surge in activity on The Open Network (TON Blockchain), solidifying its position as Telegram's primary platform for facilitating a burgeoning social media advertising ecosystem.

When Telegram officially began accepting toncoins for advertisements, a record-breaking 156,000 TON wallets were activated by users, marking a significant milestone in the network's adoption. This surge in activations, which more than doubled the previous record, underscores the growing interest and confidence in Telegram's experimental foray into the crypto space.

Circular Economy Fueled by Toncoin

Telegram's strategic decision to base its advertising platform on TON, powered by toncoins, has ignited a circular economy within the network. Advertisers transact in toncoins to fund their marketing campaigns, generating revenue that is then split evenly between content creators and Telegram.

This revenue-sharing arrangement incentivizes content creation and aligns Telegram with the growing trend of social media platforms recognizing and rewarding their content creators. Content creators can expect to withdraw any TON payments they receive from late May onward, as per Fragment's web page.

Telegram's massive user base of 700 million active monthly users and 1 trillion channel views per month places the platform in a lucrative advertising space, bolstering investor confidence in TON's potential.

Telegram's Ad Platform: Accessibility and Cost-Effectiveness

Telegram's TON-based ad platform offers unparalleled accessibility and cost-effectiveness for advertisers compared to traditional advertising avenues. With a minimal investment of just 20 TON (~$105), advertisers can initiate their campaigns through Telegram's crypto platform, Fragment, marking a significant departure from the previous €2 million minimum threshold. This democratization of advertising opens doors for small-time advertisers to engage with Telegram's expansive user base, bypassing the need for intermediary agencies.

Toncoin's Evolution and Market Performance

Toncoin, initially conceived as part of Telegram's now-discontinued Telegram Open Network, has undergone a transformation under the leadership of the TON Foundation. Despite its turbulent history involving regulatory challenges, toncoin has emerged as a force to be reckoned with in the crypto sphere, fueled by Telegram's recent initiatives.

With the excitement surrounding Telegram's ad plan, TON's value has soared to a record high. The cryptocurrency has experienced a spectacular spike in value, with its token recently trading at $5.08 after a 2% increase, reflecting investors' optimism in its prospects.

Open League Initiative Fosters Innovation and Engagement

Adding to the excitement within TON's ecosystem, the Open League initiative, which launches today, offers rewards to competing projects and users within the TON blockchain. With rewards totaling over 30 million toncoins, valued at more than $115 million, this initiative aims to foster innovation and engagement within the TON community, further solidifying toncoin's position in the market.

Telegram's embrace of TON payments signifies a significant step towards realizing a cryptocurrency vision that has faced regulatory hurdles. The platform's integration of blockchain technology, fueled by the creativity and innovation of its community, paves the way for a new era of digital advertising and content creation.

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