Telegram Adopts Toncoin for In-Platform Advertising, Boosting DeFi Integration

Telegram, a popular messaging platform, has integrated the use of Toncoin (TON) for advertisers. Channel owners with at least 1,000 subscribers can now earn 50% of ad revenue in TON, Telegram's native cryptocurrency. The integration aims to empower users to customize promotions and maximize ad impact. Telegram's decision to use TON Blockchain was driven by its low transaction fees, high speeds, and scalability.

Telegram Integrates Toncoin for In-Platform Advertising Payments

MOSCOW, Russian Federation - April 1, 2024 - Telegram, the popular peer-to-peer messaging platform, has announced the integration of Toncoin ($TON) as a payment option for in-platform advertising purchases. This move marks a significant step in the platform's embrace of decentralized finance (DeFi) and aims to empower channel owners and advertisers alike.

Toncoin Incentive Program for Channel Owners

Telegram's new incentive program allows channel owners with a minimum of 1,000 subscribers to earn 50% of advertising revenue in Toncoin. This revenue-sharing model is designed to incentivize channel owners to promote Telegram's advertising platform and create valuable content for their subscribers.

Telegram's Choice of TON Blockchain

Telegram selected the TON Blockchain for its advertising payment system due to its low transaction fees, high transaction speeds, and high transaction capacity. These characteristics ensure that advertisers and channel owners can execute transactions quickly and efficiently, without incurring excessive costs.

Maximizing Ad Impact and Empowering Users

With this integration, Telegram aims to provide its users with greater customization options for their advertising campaigns, enabling them to maximize their impact. The platform's commitment to sharing 50% of ad revenue with channel owners aligns with Telegram's goal of empowering its user base.

Surge in Toncoin's Trade Price

The announcement of Telegram's Toncoin integration has sent the token's trade price soaring by 110% since the initial announcement in February. The current trade price of Toncoin stands at $5.23, indicating the positive market sentiment surrounding this development.

Defi Protocols and Blockchain Adoption

Telegram's support for Toncoin underscores the growing acceptance of DeFi protocols within the mainstream financial landscape. Mini apps, small DeFi protocols operating on Telegram, are predicted to play a pivotal role in driving the adoption of cryptocurrencies and blockchain technology by making them accessible to a wider audience.

Insights from Ton Foundation

In a recent interview, Justin Hyun, director of investments at the Ton Foundation, emphasized the potential of Telegram's Mini apps to accelerate crypto adoption. These apps, he believes, can simplify and democratize access to decentralized financial services, thereby expanding the reach of blockchain technology.

Conclusion

Telegram's integration of Toncoin for in-platform advertising payments represents a significant milestone in the convergence of messaging platforms and DeFi. This move empowers channel owners, provides advertisers with flexible customization options, and contributes to the overall adoption of cryptocurrencies and blockchain. It remains to be seen how Telegram's users will embrace this new feature and whether it will further drive the growth of Toncoin.