Team Liquid launches the MyBlue platform on Sui, offering fans a customizable digital avatar and unique fan engagement experiences, reinforcing their connection to esports.
Esports organization Team Liquid has launched a new fan engagement platform called MyBlue on the Sui blockchain.
The platform allows fans to claim a personalized avatar of Blue, the Team Liquid mascot, which can be customized with digital items earned by completing quests. The avatar and its accessories are stored on the Sui blockchain.
Fans can also complete quests, earn items, and compete on leaderboards. Items double as digital collectibles and tickets for exclusive giveaways, such as signed jerseys, partner perks, and unique experiences like attending esports events.
Built on Sui, MyBlue is designed to be user-friendly, especially for fans who are new to blockchain and Web3. The platform uses Sui's zkLogin, which allows fans to create accounts with familiar credentials like Google or Twitch. Sponsored transactions also enable fans to earn avatars and items transparently without requiring in-depth blockchain knowledge.
Team Liquid, founded in 2000, competes in major esports titles like League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Mobile Legends: Bang Bang. The organization has a large global fan base.
The MyBlue platform aims to bridge the gap between the esports community and Team Liquid, fostering closer connections among fans worldwide.
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