Strategy (Formerly MicroStrategy) Reports Q4 2024 Financial Results, Bitcoin Treasury Achievements

Strategy, the company formerly known as MicroStrategy, recently reported its fourth-quarter 2024 financial results. The company reported a total revenue of $120.7 million—a 3% decrease year-over-year.

Tech firm Strategy, formerly known as MicroStrategy, has unveiled its financial performance for the fourth quarter of 2024.

The company's total revenue amounted to $120.7 million, exhibiting a 3% decline year-over-year. Notably, Strategy's service revenues saw a significant uptick of 48.4% year over year, reaching $31.9 million. Furthermore, product licenses and subscriptions witnessed an 18.3% Y-o-Y spike, while product support revenues and other service revenues registered a 10.8% and 20.8% decrease respectively.

Gross profit saw a substantial improvement in operational efficiency and cost management, with a gross margin of 77.3% compared to Q3 2023.

The company also reported remarkable achievements with its Bitcoin treasury. Strategy's yearly BTC yield reached an impressive 74.3% — prompting a revised 2025 target of over 15%. As of December 31, 2024, Strategy held approximately 447,470 bitcoins, with a carrying value of $23.909 billion and a market value of $41.789 billion.

The company owned $23.909 billion in Bitcoin by December 31st. The average BTC cost of Strategy's reserve is $62,503 per coin.

On February 6, the company announced the upcoming listing of its new preferred stock Strike (STRK). The company listed 7,300,000 shares, at a public offering price of $80.00 per share.

MicroStrategy expects to make around $563.4 million from this offering. The new preferred stock offers new incentives for holders, including 8.00% dividends to be paid quarterly, and the ability to convert to the common stock at a fixed conversion rate.

This development holds a significant impact on the crypto market, as Strategy has announced that the net proceeds from this offering are expected to fund general corporate needs, including its ambitious plan of acquiring billions of dollars in Bitcoin in the next couple of years.