Strategy Adds $742M Worth of Bitcoin to Its Holdings, Bringing Total to $31.1B

Strategy, formerly MicroStrategy, has added more than $742 million worth of Bitcoin (BTC) to its holdings. The publicly-traded company's founder and

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Publicly-traded software firm Strategy, formerly known as MicroStrategy, has added a total of 7,633 bitcoin to its already massive crypto warchest.

The company’s founder and executive chairman Michael Saylor announced the new BTC purchase on Monday, Feb. 10. At the time of purchase, the 7,633 BTC were valued at $97,255 each, bringing the total amount spent on the new BTC haul to approximately $742.4 million.

Strategy, the world’s largest corporate holder of Bitcoin, now has a total of 478,740 BTC in its holdings as of February 9, 2025. The company has spent about $31.1 billion to stack the flagship digital asset, acquiring these at the average price of $65,033 per BTC.

After a slight pause in its bitcoin buying spree and undertaking a brand overhaul, the company appears to be back on track with its super bullish crypto strategy.

The company has been ramping up its BTC purchases despite its fourth-quarter results showing a net loss of $3.03 per share. Strategy has also raised funds from share offerings, with the target being billions of dollars.

Meanwhile, Bitcoin rose to an all-time high above $109k on January 20, 2025, as the crypto market celebrated Donald Trump’s inauguration. While the price has struggled since and hovered below $98k on Feb. 10, some analysts are bullish.

Saylor’s prediction is that BTC could hit the $13 million mark by 2045. Other forecasts have short term projections of $200k in 2025.